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CBIA's BizCAST Dropped!




Ali Warshavsky, News Reporter, Content Writer and Podcast Host speaks to Founder, Candace Freedenberg for CBIA's BizCAST.


Ali learned about Untapped Potential through our recent Women-owned Small Business Award. Her interview drew a deep discussion with Candace about the economic impact of untapped human capital. The Founder's fierce dedication to solving problems in innovative ways shines through. While the "industry" grapples with a worker shortage, Untapped Potential is helping companies staff up with talent that will outwork, outlearn, and outmanage the average job board candidate.

Listen on your favorite podcast platform...just search "BizCast and Untapped Potential"


The interview highlights how the organization works to remove barriers and create necessary stepping stones for women to get back into the workforce following caregiving.

“I looked at this as an economic opportunity,” said Freedenberg.
“Whenever you have stagnated talent, a skilled workforce, and those with education and experience that are not able to add to the labor market, it’s untapped human capital.”

With companies trying to keep up with workforce demands and women are recovering from job losses due to the pandemic, they discussed how Untapped Potential supports workforce development from both parties enabling success in return-to-work.


The Connecticut Business & Industry Association is the voice of business in Connecticut, with thousands of member companies championing change at the State Capitol, shaping debate about economic competitiveness, and fighting for a better future for all. They work to make Connecticut a top state for business, jobs, and economic growth.





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