top of page
Image-empty-state.png

Kimberly W.

Marketing Manager

Profile

As a marketing professional with nearly 20 years of experience , I have a deep love and understanding of marketing. I appreciate and respect the puzzle it is; it takes many pieces to create to whole picture of a brand.
My marketing roles at each of my past employers were multi-faceted, mid-level/senior marketing positions where exceptional organization and time management skills were imperative to handle the simultaneous responsibilities that came with them.
I’m excited to put all of my marketing tools to use in my next role, helping to assemble your mission, vision and growth aspirations into a clear, vivid, complete picture

Key Skills & Competencies

PERSONAL SKILLS - Highly organized, excellent time management, effective communicator, artistic eye, creative thinker, passionate, eager to learn, team player, industry knowledge and appreciation, forward thinker, positive mindset.
TECHNICAL SKILLS - Adobe InDesign, Lightroom, photoshop | Microsoft PowerPoint, Word, Outlook, Excel | Social Media - Instagram, Facebook, LinkedIn, Pinterest, Houzz | Deltek CRM | WordPress

Professional Experience

Marketing consultant, KW Marketing & Photography — 2021- Present
Working with a variety of local small business clients including financial advisors, interior designers and real estate agents, I provide marketing, photography and graphic design services. These project include creation and development of print advertisements, marketing brochures. My photography services focus on residential interiors and include staging and delivery of edited images.

Marketing Business Development Manager, CN Architects, LLC, Glastonbury, CT — 2017-2021
Cheryl Newton Architects, LLC is a small woman owned business with two architects on staff. My role with the firm was to build their brand and strategic marketing plan from the ground up. In my time with the firm I built a new website and created a robust digital presence through Houzz, Pinterest, Instagram and Facebook, designed all new marketing support materials such as project tear sheets, brochures, direct mailing postcards and email campaigns. Collaborating with the Owner, I developed and implemented the strategic marketing plan and marketing systems that included scheduling appointments, creating a marketing calendar, preparing for project interviews, communications with existing clients, consultants and contractors, and post project interviews.

Marketing Manager, Consulting Engineering Services (CES), Middletown, CT — 2006-2017
I started my time at CES as a Marketing Assistant and over my 11 years with the firm was promoted multiple times, concluding my time with the firm as the Marketing Manager. I oversaw the marketing team, generated leads, designed and assembled proposals and qualification packages to submit for potential new projects, graphic design and content creation for marketing materials including but not limited to advertisements, company website and social media platforms, press releases, client relations, and the development of presentations for AIA seminars, new clients introductions and project interviews.

Community Experience

Farmington Public Schools Foundation - Board Member/ Grants Lead

Education

La Salle University - BS Business Administration

Other Experience/Awards/Publications

SMPS Marketing Communication Awards - People’s Choice Award - Best in Show
SMPS Marketing Communication Awards - Best Event

bottom of page