Christie L.
Marketing Executive
Profile
Dynamic, results-oriented marketing and communications executive proven success driving multi-million-dollar marketing and brand strategies across healthcare, non-profits, finance, consumer brands, entertainment, conferences, and tradeshows in B2B and B2C. Known for creative storytelling, accelerating growth, repositioning brands, and leading high-performance teams. Expert in crafting high-impact traditional marketing and digital/social marketing campaigns that enhance visibility, strengthen customer engagement, and increase revenue. Adept at working with Boards, executive teams, and cross-functional stakeholders to align marketing with broader organizational goals.
Key Skills & Competencies
Brand Development & Transformation, Creative Development/Strategy, Digital Marketing Strategy & Analytics, Revenue Growth & Market Penetration, Integrated Communications & PR, Crisis Communications & Reputation Management, Social Media Marketing/Strategy, Team Leadership & Organizational Development, Budget Management & ROI
Leadership, Mentorship, Critical thinking, Teamwork, Dependable, Adaptable, Problem-Solver, Multitasker, Curiosity, Listening, Self-Motivated, Empathetic
TECHNICAL EXPERTISE
Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro) • Canva • HubSpot • MS Office • HTML/CSS • WordPress • SEO/SEM • Google Analytics • CRM Tools • Constant Contact • SQL • CMS Platforms • Cvent
Professional Experience
Director of Marketing, Waveny LifeCare Network, (New Canaan, CT) 3 years
• Spearheaded a system-wide rebranding initiative including visual identity, messaging, and digital presence, resulting in a 65% boost in digital lead generation
• Drove a 70% increase in inquiries and on-site tours for assisted living and memory care services
• Built a data-driven digital marketing infrastructure including website overhaul, SEO/SEM, paid media, and analytics
• Developed and managed annual marketing budget
Marketing Manager, Mount Sinai South Nassau Communities Hospital, (Oceanside, NY) 9 ½ years
• Developed and executed strategic marketing and overall branding/awareness campaign that increased hospital awareness by 23%, increased hospital preference by 10% and increased hospital image by 8%
• Managed and developed the marketing and brand strategies of outpatient satellite programs and physician and practice marketing, as well as physician reputation management
• Developed and managed annual marketing budget for External Affairs Department which included, marketing/PR, community relations and community education
• Developed lead generation programs and patient campaign to drive patient volume on specific service lines
• Lead internal team and ad agency through re-branding of hospital, physician practices, PHO, and satellite programs after joining the Mount Sinai Health System
• Managed and created development campaign materials, solicitation materials and annual reports
++PRIOR ROLES++
Coast to Coast Candy, Director of Marketing (Garden City Park, NY) 1 year
IBF Conferences, Director of Marketing (Massapequa, NY) 1 year
Hansen Management, Manager, Client Services (Garden City Park, NY) 2 years
Liberio Consulting, Principal (Malverne, NY) 3 years
Worldwide Weather Insurance, Director of Communications & Marketing (Manhasset, NY) 6 years
Community Experience
American Cancer Society, Leukemia & Lymphoma Foundation - Fundraising
Education
BA Communications and Marketing with minor in business, SUNY Cortland
Other Experience/Awards/Publications
BOLI Awards, Communicator Awards, CLIO Awards