Marketing Consultant, Greater Hartford Nephrology Group | Bloomfield, CT | Current
Advise senior partners on the Medical Group’s rebranding including image, marketing materials and overall positioning.
• Create marketing materials for the practice

Founder and Program Creator, Pop-up Kids Market | West Hartford, CT | 1 year
First Kids Market to Educate and Support Young Entrepreneurs
Co-Founded and created the first young entrepreneur market with over 1500 community attendees and average sales for each young entrepreneur of over $300.
• Conceptualized the overall messaging, positioning and marketing materials
• Provided education and guidance for young entrepreneurs in the area of sales, marketing and product positioning
• Leveraged social media and community awareness to generate excitement and attract sponsorships
• Secured media placement on FOX 61 morning news, CT Business News, Hartford Courant, Patch and WeHa News

Founder and Program Creator, The Pearl Society | Hartford, CT | 2 years
Co-Founded and established a new philanthropic society appealing to younger donors that has gained nationwide attention and rolled out to 6 additional cities: Kansas City, Minneapolis, Albany, Milwaukee, Palm Beach and Phoenix.
• Created a giving program to generate awareness of the efforts of the Jewish Federation of Greater Hartford and opened up an untapped market of younger generation donors
• Instituted an education program designed to increase involvement from other community non-profits

Director of Marketing, Mastery Education (Formerly Peoples Education) | Saddle Brook, NJ | 4 years
E-learning Publisher for the Educational Sector for Grades K-12
Directed $3.6 million marketing budget and team of 5 that managed all marketing efforts for multiple product lines and P&L responsibility. Managed, developed, and guided the initial digital transformation from print learning to e-learning.
• Brought to market the first web-based technology assessment product, Measuring Up e-Path™, & won an AEP award
• Oversaw all marketing campaigns including strategic planning, product positioning, and multi-channel campaigns for several online and print product lines
• Achieved revenue for company from $5 million to $25 million through product development and effective marketing and sales strategies
• Conducted and analyze trend forecasting, competitive landscape, focus group, online and field research; translate into successful strategic and actionable marketing programs
• Developed innovative ways to market, retail, and cross promote product lines
• Led an organizational company rebranding effort, focusing on the development of a new image, corporate logo, and communications standards

Marketing & Product Development Manager | 2 years
Managed all aspects of product development including market research, analysis and strategy planning, development of product definition and market value.
• Developed marketing communications materials and creative pricing strategies such as bundling that increased profit margins
• Created and implemented marketing plans with product positioning, competitive analysis, and tactical action plans
• Created training materials and trained sales force of over 40 sales reps on new print and technology products

Marketing/Public Relations Manager, SafeRent, Solutions Inc. | Denver, CO | 2 years
E-screening for the Residential Real Estate Market
Managed all public relations efforts; developed and implemented PR plans; executed PR and marketing support for product launch and developed key messaging.
• Worked with partner companies to facilitate joint PR efforts; and generated speaking engagements for executives
• Prepared and managed $500,000 marketing events budget
• Executed, planned and budgeted all corporate events; created and distributed pre-event announcements, invitations, meeting content and collateral