Movia, Inc. | Bristol, CT
Robotics company building systems and software to help children on the autism spectrum learn and grow using technology.
Vice President of Operations | 6 years
Drove operational excellence by overseeing day-to-day company functions and implementing strategies that align with business goals while transitioning from founder-led startup to acquisition and funded growth. Established operations strategy, structure, and processes to enhance efficiency and scalability. Lead the operations team and project managed the enterprise delivery of multiple teams, fostering growth and ensuring alignment with organizational objectives.

Functional Leadership: Software Production, Fulfillment, Purchasing & Inventory, Education (curriculum & content creators), Intern Program (Software Developers & Robotics)
● Defined and created operational processes and systems that fostered practical execution of the founder's vision.
● Drove operational efficiency and scalability by leading multiple system implementations, improving data accuracy, cross-departmental communication, and customer satisfaction.
● Project-managed software development and instructional design teams through the product lifecycle, ensuring seamless coordination, testing, and quality control for successful product delivery.
● Implemented and customized Trello from the ground up, designing tailored boards and workflows to optimize project management for software development teams.
● Operations Lead on implementation of a Quality Management System (QMS) with a consulting firm, establishing SOPs, tracking systems, and accountability frameworks to ensure compliance with regulatory standards.
● Administered and supported the migration from Netsuite to HubSpot for sales & marketing operations.
● Identified and developed tools and platforms needed to support scalable growth from 2 employees to 20+.
● Secured stakeholder buy-in, supported implementation of the tech, and trained employees for smooth adoption.
● Drove strategic shifts to meet market needs including pivot from school to home-based learning during pandemic.
● Improved speed to market by 30% by auditing and streamlining product assembly and order fulfillment processes.
● Created and managed procurement and inventory management systems, ensuring smooth operations in a period of rising demand.
● Served as company administrator of 20+ software accounts, licensing, and user onboarding.

New Park Creative | Hartford, CT
Digital marketing and creative agency designing strategy that delivers, performs, and inspires.
Project Manager - Contract | 6 mos
Facilitated and produced creative projects for external clients and in-house initiatives for this digital marketing agency.
● Served as a liaison with clients, communicating status of projects and schedules.
● Coordinated workflow and booking of external freelancers ensuring projects were adequately resourced.
● Supported operations management of the agency by keeping project documentation updated, and contributed design skills to creative production.

Activate the Space | New Hartford, CT
Award-winning AV environment design firm specializing in creating iconic audiovisual (AV) projects, products, and services.
Vice President of Creative Services | 2 years
Led a high-tech team of 5 creative designers, animators, and graphic artists. Delivered custom, high-impact ads for national brands like Nike, Reebok, Foot Locker, and Under Armour. Developed the digital creative on highly-visible screens in Flagship Retail Stores and prominent OOH venues such as Times Square. Projects often included live, interactive, and streaming events and challenging spaces/screens.
● Improved team productivity and data transparency by implementing new project management software.
● Consistently delivered projects on time, within scope, and on budget with positive client feedback.
● Served as planner, project manager, and primary client liaison, keeping communication and expectations clear.
● Improved responsiveness by scheduling and monitoring short turnaround client requests and performing video editing, animation, and software/hardware testing and quality assurance.

+++Other Creative Services Experience+++
Editor, Anderson Productions | Bristol, CT
As part of a dynamic, Emmy Award-winning team, edited long-format news and documentaries, short format promos and commercial spots. Clients included: ESPN, ESPN International, TNT, Lifetime, ABC, Outdoor Life, Ann Taylor, etc.

Owner, PWELLESANDCO DIGITAL DESIGN | New Hartford, CT
Provided professional creative services from logo design, print materials and video editing to web design and marketing for a variety of small business clients.
Clients included:
Moving in Harmony, www.movinginharmony.org
Noelke Gallery, Torrington, CT
Joy of Silver, a high-end silversmith and jewelry artist
New Hartford, CT Farmers Market
Labrie Home Improvement
First Church in Hartland, CT
Pleasant Valley Children’s Center