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Pamela W.

Project Management | Creative


Award-winning creative professional with strong Project Management and solid creative thinking and problem-solving skills.

Key Skills & Competencies

• Project Management • Team Leadership • Strong Communication Skills • Ability to manage multi-generational skillsets, foster collaboration and gain buy-in from multiple perspectives
• Media Management/Workflows • Graphic Design • Video Post-Production
• Technically-savvy in multiple software suites • Leverage workflow tools to deliver SOPs.

Professional Experience

Vice President, Creative Services | ACTIVATE THE SPACE, New Hartford, CT 2 years
Managed a high-tech young team of digital technologists. Delivered custom, product-driven high-end ads for a range of clients leveraging talents of creative designers, animators and graphic artists. Worked with national brands to effectively communicate and advertise products on highly-visible screens in Flagship Retail Stores and other OOH venues such as Times Square. Projects often included live, interactive and streaming events and challenging spaces/screens.
Improved team productivity and data transparency by implementing new project management software.
Consistently delivered projects on-time, within scope and on budget with positive client feedback.
Served as project planner, project manager, and primary client liaison.
Scheduled and monitored short turn around client requests as well as video editing, animation and software/hardware testing & QA.

Editor | ANDERSON PRODUCTIONS, Bristol, CT 10+ years
Part of a dynamic, Emmy Award-winning team, editing primarily on the Avid Symphony system, serving a variety of clients from corporate to broadcasting and cable, including ESPN, ESPN International, TNT, Lifetime, ABC, Outdoor Life, Ann Taylor and many others.
Projects included: long format news and documentaries, short format, fast-paced, effects-driven promotional and commercial spots.
Responsible for maintenance and media management of multiple work station Avid ISIS storage system.
Created media management system and work flows for team based editing of projects.
On-site training of new hires in editing, work flows, and SOP’s.

Owner | PWELLESANDCO DIGITAL DESIGN, New Hartford, CT 12 years
Provided professional creative services from logo design, print materials and video editing to web design and marketing for a variety of small business clients.
Clients included:
Moving in Harmony,
Noelke Gallery, Torrington, CT
Joy of Silver, a high end silversmith and jewelry artist
New Hartford, CT Farmers Market
Labrie Home Improvement
First Church in Hartland, CT
Pleasant Valley Children’s Center

Community Experience

Volunteer - Office Assistant | Gifts of Love, Avon, CT
Board Member, Recreation Department | Town of Barkhamsted, CT
Event Photographer | Alzheimer’s Association (Litchfield Walk)
Founding member and volunteer | Barkhamsted Town Garden


BACHELOR OF ARTS, MASS COMMUNICATION | University of Hartford, West Hartford, CT

Other Experience/Awards/Publications

ROOKIE OF THE YEAR, Activate The Space

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