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Deirdre C

Strategic Marketing Communications

Profile

Agile marketing professional who translates sales objectives into compelling marketing strategy and content. Extensive experience growing high-end customers within financial services (+300%). Agency, small business and client-side corporate experience across multiple industries with brands like: Pepsi, Dove, Dannon, Evian, Dunkin Donuts, Guinness, Patagonia and AT&T. Active volunteer and mentor for diversity organizations and non-profit fundraising.

Key Skills & Competencies

Integrated Marketing Strategy | Social Media Content Development | Copywriting/Editing
Collaborative Teammate | Project Management | Budget Management | High EQ

Tech skills: Asana, Constant Contact, Google Suite, MailChimp, Microsoft Office Suite, Monday, Salesforce, SLACK, SPLASH, Squarespace, Workday, Workforce, Wix

Professional Experience

Regional Growth Director and Mentor, Untapped Potential, Fairfield County, CT (Contract Position) 7 mos
Developed and expanded CT benefit corp on a social mission working to impact gender equity and diversity in the workforce
• Increased client growth by 30% per quarter
• Established Fairfield County market and collaborated with incubator partner to develop UP constituency
• Hosted virtual mock interview sessions and candidate-focused events
• Collaborated with regional influencers to promote the UP mission

Director, Marketing & Client Relationships, WHZWealth.com Wealth Advisors, Pomfret, CT 9 years
Boutique wealth management and financial planning firm with Broker Dealer, Commonwealth Financial Network
• Firm assets under management increased 300%+ during marketing director tenure.
• Grew client base via integrated B2C and B2B marketing initiatives as well as through COI development
• Modernized all brand content, images and video
• Launched an improved, interactive website increasing visitor session times and 45% more qualified prospects
• Conceptualized and executed budget-friendly, compliant email, direct mail and digital campaigns for segmented constituencies and analyzed KPI and ROI
• Promoted brand and services using traditional collateral, digital ad campaigns and social media content
• Co-created "Plan Well, Invest Well, Live Well" marketing concept still in use today in firm deliverables
• Leveraged media and multimedia to attract key audiences
• Executed high-touch, referrers-only thank you events, seminars to drive leads, and forged community alliances with C-Suite principals to drive professional referral network
• Supervised excellence in customer service execution from client service, admin staff and interns
• Developed training materials for marketing interns
• Created and edited RFP project drafts synthesizing stakeholder input and key facts
• Firm Voted “Best in Financial Services” for the region over multiple, consecutive years
• Selected as Marketing SME to present at National Symposium for Registered Representatives and Staff: “How to compliantly market a service brand and succeed in execution and budgeting”
• Licensed Real Estate Agent and Transition Coach/Mentor for HNW Clients
• Member, Quarterly Investment Committee

Account Director, Beverage & CPG Clients, Theo Marketing Agency, NY Metro/Fairfield, CT 3 years
Led strategic brand planning and execution of digital, social and web marketing programs for Pepperidge Farm
and Radeberger Gruppe, Germany’s largest brewery group.
• Directed accounts, enhanced agency-client relationships and managed the day-to-day client requests
• Developed email campaigns for targeted segments, streamlined CRM, increasing email readership by 65%
• Directed integrated marketing content creation
• Managed KPI and optimized data analysis
• Implemented local and national sweepstakes events

Retail Marketing Partner & Customer Experience Guide, Patagonia, Westport, CT 1 year
Hired to amplify and drive Patagonia’s brand-related, environmental corporate mission: “We’re in Business to Save our Home Planet”
• Managed social brand content, conceptualized email campaigns and developed events for Certified B-Corp, in collaboration with NYC Regional Managers and Patagonia Home Office Marketing team leaders
• Increased social following by 25%
• Improved store messaging reach and event frequency with not-for-profit diversity and inclusion-focused, environmental, conservation and/or community business partners organizations conservation and/or community business partners
• Helped evaluate and organize community grant recipients for Patagonia Action Works sustainability and conservation projects

Operations and Marketing Director, Savor Life Coaching, Pomfret, CT 2 years
• Developed website and marketing plan for lifestyle growth-mindset and coaching consultancy firm
• Created planned retention efforts, lead-generating content, database standards and brand collateral
• Developed video and static content for social and email campaigns


PRIOR ROLES IN CPG AGENCY MARKETING (5 years)

Senior Account Executive/Major Accounts, Creative Alliance, Westport, CT
Beverage & Technology (Guinness, Pepsi, Evian and AT&T)
Account Executive/Major Accounts, Market Growth Resources, Wilton, CT
Consumer Packaged Goods (Unilever - Dove, Caress and Sunlight)
Program Manager/Agency of Record Accounts, Ryan Partnership, Westport, CT
Consumer Packaged Goods (Unilever - Dove, Dixie Cups, Dunkin’ Donut and Western Union)

Community Experience

Volunteer Coordinator, The Last Green Valley and Conservation Commission
Wrote and won grant proposal, collaborated to build an outdoor classroom, nature trail and reported on budget and progress

Key Fundraiser and Climber, Fred Hutchinson Cancer Research Center
Summited Mount Kilimanjaro, one of the 7 Summits of the World, to benefit families suffering cancer via the “Climb a Mountain Save a Life” program

Board of Visitors
Appointed Member and Ambassador for International Educational Institution

Education

BA, cum laude, International Affairs/Political Science, University of Connecticut, Storrs, CT

Practice Management Principles, Commonwealth Financial Network, Waltham, MA Project Management Coursework, Corporate Education Group (CEG), Chelmsford, MA
Public Relations, Advertising, Applied Communication Certificate Curriculum, Fairfield University, Fairfield, CT

Other Experience/Awards/Publications