Janice G.

Digital Marketing - Strategic, Social Media, Branding, Management

Profile

Accomplished marketing professional with a strong background in digital strategy, marketing campaigns, and digital branding. Develop campaigns that increase engagement, brand-value proposition, and awareness. Able to identify opportunities by gathering insights and measuring effectiveness to develop change strategies. Multimedia background allows for a holistic approach for cross-channel marketing strategies and easy implementation through the funnels of the organization.

Key Skills & Competencies

• Digital Strategy • Digital Branding • Digital Campaigns • Public Relations • Customer-focused Integrated Marketing Campaigns • Social Media Strategies, Campaigns, Branding and Promotions • Social Media Technology • Web Technology • Relationship Management • Identifying Opportunities • Content Writing and Editing • Project Management • Multiple Social Media Tech Platforms • Adobe, Salesforce • Google Certified Expert • Project Manager • SharePoint • Google Analytics • MS Office Suite • Multiple Web Programs

Professional Experience

Founder, Jabberhead, Canton & West Hartford, CT 3 years
A digital agency that builds relationships with clients and creates marketing solutions using digital marketing via social media, digital targeting, video, influencers, events, media, and traditional marketing.
Develop digital marketing strategies, acquisition and branding campaigns to ensure target customers are viewing and engaging with digital mediums.
Develop targeting strategies that include paid and non-paid digital acquisition and eCommerce.
Manage client public relations including television, digital news, appearances, and press.
Develop on-going digital branding strategies for a national corporate brand to utilize across all channels of the business.
Deliver eCommerce websites with actionable, user-friendly programs for web visitors.

Social Media Marketing & Sales Enablement, THE HARTFORD, Enterprise Marketing Hartford 2 years
Developed marketing strategies, tactics, and processes to enhance digital capabilities and build client relationships.
Managed social media content community advocacy management system, strategies, increasing membership, engagement, brand content to be shared to social sites, collaborating with stakeholders and analyzing metrics.
Developed marketing events to promote business relationships and social media.
Developed initiatives and collaborated with peers and senior leaders on education programs for partners to increase brand strength and reach.
Managed best practices by staying current with industry trends in order to develop forward-thinking marketing programs business lines.

Marketing Communications - Social & Digital Consultant, THE HARTFORD, Simsbury 7 months/2 year
Responsible for the development of marketing communication content to meet social, brand and business objectives.
Developed communication campaign touting The Hartford’s success in service excellence sustainability practices, and integrity. Increased response rate in two months, less than 1% CTR, to 2.48% CTR.
Developed digital content for The Hartford’s new web site redesign which included over 270 pages for auto, home, and business lines.
Developed social media content to increase product awareness, while maintaining company branding efforts for digital publications such as Small Biz Ahead, The Playbook, and Next Now. Developed content that generated over 7,000 views to Next Now site.

Marketing, DIGITAL FIRST MEDIA, New York / THE NEW HAVEN REGISTER, New Haven, CT 1 year
Developed marketing campaigns including social media campaigns, digital advertising sales promotional presentations, and branding elements.
Developed digital marketing communication strategy, generating $2.5M in sales in 8 months. The program was so successful it launched nationally to Digital First Media.
Developed and executed marketing communications to achieve company initiatives.
Managed the consistency, accuracy, and timeliness of content and development across various channels.
Developed marketing strategies to sell against competitive media, utilized digital communication tools to increase ROI, loyalty, client retention, and target audience.
Lead Marketing Strategist which included driving integrated marketing campaigns and consistent corporate messages throughout the company, delivering content for branded sales presentations, and incorporating the latest research via company intranet site.
Trained sales force on social media.

Assistant Director of Marketing, The Hartford Courant, Hartford, CT 3 years
Developed strategic integrated marketing campaigns including communication, public relations, advertising, and promotional event programs. through the training and management of account managers, graphic design teams and database marketing for the newspaper’s various product lines.
Delivered marketing communication strategies for the entire organization.
Developed strategy and implemented the YourLife Women’s Conference Event
Drove $800K in additional revenue.
Event recognized with Chairman’s Award for innovation.
Developed marketing promotional strategies.

Marketing, ADVO, Inc, Windsor, CT 8 years
Developed strategic marketing communication and promotional campaigns to leverage brand/product management; internally and externally, to support continuous growth for the company. Promoted throughout career at ADVO, Inc.
Planned, developed, and executed strategic marketing communication and promotional sales program rollouts to meet profit objectives through the training of employees in a sales force of 80 offices.
Developed and sold national marketing, communication, and promotions to clients such as Universal Studios, PolyGram and Twentieth Century Fox, increasing front page revenue 17%.
Responsible for trade media publication advertising, bartering with the media industry and promotional press releases.
Responsible for developing and implementing communication strategies for special events; such as celebrity events, trade shows, corporate functions, and internal sales events. Included: Communication strategy, email marketing, events, and public relations.

Community Experience

Town of Canton, Canton, CT. Fundraising, event planning and provided Market Expertise. Supported School Principal with market research and focus group for foreign language study.
International Exchange Program - Town of Canton, Canton, CT: Hosted students from China
Soccer Manager - Farmington Valley Premier Soccer League for 4 years.

Education

B.S. Communications – Eastern Connecticut State University, Willimantic, CT
Double Major: Communications, Journalism & Spanish

Other Experience/Awards/Publications

The Hartford Courant, Chairman’s Award Winner for Innovation
The Hartford Courant, Marketing Award
ADVO, Inc., Marketing Award
Innovation Destination Hartford Article: Entrepreneur Founds Social Media Startup with a Social Impact

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