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Kathleen Q.A.

Strategic Marketing / Advisor

Profile

Marketing strategist with experience in education, healthcare, and entrepreneurial sectors. Leads cross-functional teams to deliver the strategic planning needed to launch new products, strategic marketing, and organizational change. Board experience.

Key Skills & Competencies

Consulting, Strategic Planning
Problem identification, team leadership, problem solving
Interpersonal skills, market awareness, grasp of big picture
Business plan development, qualitative market research, market segmentation
Financial analysis & modeling, strategy development, sales training

Professional Experience

Executive in Residence, UCONN Technology Innovation Program (TIP), Storrs, CT 3 years, current
Advise start-up entities for growth. Therapeutics and diagnostics commercialization specialist, enabling TIP-selected start-up firms to imagine, design, scope, budget and pitch their path to product (or service) launch and market impact.

The Jackson Laboratory for Genomic Medicine, Farmington, CT 4.5 years
Program Director, Clinical Innovations
Director, Clinical Services Business Development
Establish and drive strategic initiatives and innovation to build the new organization’s precision medicine capabilities.
Designed the Maine Cancer Genomics Initiative (MCGI), constructing a proposal that earned an $8.4MM grant to build a state-wide precision oncology alliance involving ~90% of oncologists in Maine.
The MCGI expanded patient access (>1,000 patients have received genomic tumor testing); created multi-institution molecular tumor boards; and developed clinical education modules to build physician expertise and collaboration.
Developed proposal for statewide microbiome research marketing effort that earned ~$1.5MM in state venture funding to create the Connecticut Microbiome Initiative (CMI).
Designed, recruited, drove registration and managed logistics for the 2018 Microbiome Innovation & Investment Summit, a conference that attracted >100 people from over 60 organizations interested in microbiome research, scientific collaborations, and new company formation in this arena.
Established and led the Clinical Studies Task Force, an internal multi-disciplinary team responsible for designing and implementing precision medicine clinical studies. In two years this collaborative taskforce brought four IRB-approved clinical studies from concept, to funding procurement, to implementation, in the areas of oncology and autism.

Managing Director and Vice President, Strategic Planning, Columbus Consulting Group
(bought out by Havas New York) 1+years
Held divisional P&L responsibility for this Marketing and Advertising Agency delivering strategic consulting and execution focused on pharma, biotech and healthcare.
Led a team of five healthcare consultants, generating strategies and techniques to optimize brand, product, or company opportunities for healthcare clients, including target product profiles, lifecycle management decisions and re-launches for new indications in new therapeutic areas.

Vice President of Marketing, HistoRx, Branford, CT 5 years
Provided commercial leadership on the market development of this VC-backed start-up’s proprietary technology platform; led and managed marketing functions for the company’s life sciences, pharma services, and clinical diagnostics groups.
Commercial lead on senior management team responsible for successful sale of company to Genoptix, a Novartis company, with substantial return on equity for all late-stage investors
Completed assay licensing deal worth $4.7MM, representing first clinical use of AQUA® technology; negotiated global distribution deal for life science market, expanding product reach while eliminating the need for direct sales

Marketing Director, Quest Diagnostics, Madison, NJ 6 years
Responsible for marketing of oncology & specialty testing to physician audiences.
Led interdisciplinary pipeline management team responsible for the selection and prioritization of new products, in all disease areas and medical specialties, to drive this $7B company’s organic growth. Achieved Six Sigma Green Belt certification.
Created a pilot hematopathology initiative that integrated high-margin anatomic pathology business into existing oncology value proposition previously focused on routine testing.
Led product managers responsible for the company’s five new areas of physician specialty focus: oncology, HIV, endocrinology, gastroenterology, and urology. Developed Target Product Profiles and oversaw Lifecycle Management for these combined franchises, which brought in $1B of annual revenues.

Community Experience

Board Director, Talcott Mountain Science Center & Talcott Mountain Academy, Avon, CT
Role focused on revamping of Board structure, including updating of governance documents, upgrading of donor database and tracking, oversight of capital campaign development

Education

MBA – Yale School of Management, Yale University, New Haven, CT
Bachelor of Arts, Biology & Philosophy (double major) – Bryn Mawr College, Bryn Mawr, PA

Other Experience/Awards/Publications