
Cristy M
Partnerships | Marketing
Profile
A creative storyteller and partnership strategist who sees opportunity in connection. With a foundational career developing multimillion-dollar ad campaigns for TV networks, now applies that same creative strategy to the nonprofit world—pairing regional celebrities and community partners to turn fundraising events into experiences with purpose. A true partnerships person, who finds the idea that brings awareness and shared success to both parties.
Key Skills & Competencies
Partnerships Marketing | Fundraising | Event Management | Business Development | Marketing | Ad sponsorship Program Design
Fluent Spanish (written and spoken) | Microsoft Office/Sharepoint/Salesforce
Professional Experience
HEALING MEALS COMMUNITY PROJECT, SIMSBURY, CT | 2 yrs
Volunteer Manager
• Manage all volunteer aspects of organization including recruitment, onboarding, training, and relationship building to create an inclusive environment where volunteers feel appreciated while nourishing clients in our community.
• Support the meal program by scheduling kitchen volunteer shifts and managing meal delivery to clients.
• Develop and implement improvements by listening to both adult and youth volunteer feedback to build a strong engaged volunteer community.
Special Events Manager
• Created and executed NEW revenue-generating events for local nonprofit including: Cookathon Event, Made with Love Benefit, Chef Dinner Series, and a monthly Wellness Education Series. Raised over $277,000 in 2024.
• Developed relationships with local chefs, corporate organizations, and community partners to help elevate the Healing Meals Community Project brand, to promote community engagement, and to sponsor events.
• As a lead project manager, collaborated with internal departments, social teams, and outside vendors to ensure successful campaigns that increase awareness of our healthy food and youth empowering mission.
SIMSBURY PUBLIC SCHOOLS, SIMSBURY, CT | 3 yrs
• Educational Paraprofessional, Central Elementary School
• Cultural Enrichment Chairperson and Staff Appreciation Week Chairperson, Central Elementary School
FOX CABLE NETWORKS, NEW YORK, NY | 6 yrs
FX Networks, Director- Integrated & Emerging Media
• Developed creative sponsorship ideas, wrote multi-platform presentations, and worked with internal departments and outside vendors to manage/execute client partnerships.
• Served as point digital liaison between sales and Fox Digital Media for re-launch of FXNetworks.com. Focused efforts on creating a new online revenue stream; educating sales team on digital capabilities; developing a sales strategy; managing ongoing operational issues; and pitching client sponsorships in the digital space.
• Media architect for the development of Coors Light “Official Beer of It’s Always Sunny In Philadelphia” initiative. Project manager to get creative clearance/approval to develop extensive on air, digital and on-site event activation for Miller Coors. Media deal closed at $10mm.
• Leveraged relationships with key FX Network managers to create new sponsorship platforms. Created new platform, The Studio Lot, associating a brand with a unique look behind upcoming 20th Century Fox movie titles.
• Developed and implemented new procedures for sales, commercial administration, scheduling, and production teams. Created supporting materials and conducted meetings to train employees in NY, Detroit, Chicago, and LA.
• Managed department coordinator and summer intern programs.
NBC UNIVERSAL, NEW YORK, NY | 6 yrs
Bravo Network, Analyst – Ad Sales Marketing
• Managed all elements of on-air sponsorship inventory.
• Wrote custom client sponsorship presentations.
• Managed multi-million dollar budget for expenses ranging from on-air production to upfront initiatives.
• Created “Star Is Phoned” on-air segment.
Telemundo Network, Associate – Ad Sales Marketing
• Managed and restored on-air sponsorship opportunities within Telemundo’s sports programming.
• Received an NBC Universal Ovation Award for Excellence for creating program segment “Call to the Crib” within young, hip variety sports show, sponsored by Verizon Wireless.
• Developed storyline for Kay Jewelers in primetime novela, Anita No Te Rajes, by acting as bilingual liaison between client and novela writers in my role as product placement manager.
• Executed multi-million dollar Verizon Wireless sponsorship in music reality show, Voces de America. Included weekly “Call Home Moment” segments into reality program. (e.g. interactive on-air presence, casting recaps, and on-site branding opportunities).
NBC/MSNBC Networks, Advertising Sales
• Supported a team of two Senior Account Executives and one planner stewarding over 40 active accounts.
Community Experience
Education
Bachelor of Arts, Major: Psychology, Minor: Spanish, UNIVERSITY OF MARYLAND, College Park, MD
Summer Study Abroad Program, Spanish Conversation and Spanish Studies, UNIVERSITY OF COSTA RICA, San Jose
Other Experience/Awards/Publications
NBC Universal Ovation Award for Excellence
FX Sales Conference Award for Excellence
