Charlene C
Marketing
Profile
Leading transformation, orchestration, and optimization in marketing to impact revenue growth.
Servant leadership: I have an extraordinary proficiency for taking charge and motivating group members toward common goals. I work to establish short and long term goals, specify the strategies and actions to achieve them, and have the perseverance to overcome obstacles and failures to attain objectives.
There is an extraordinary ability to express solid beliefs and opinions even when they are contrary to those of others, motivate and inspire others to extend themselves to attain goals, and exercise my authority. Additionally, I will keep others informed despite pressing deadlines, remaining tactful in stressful situations, and compromise to achieve organizational goals.
Being extremely analytical, I am able to collect and analyze information needed to provide direction to groups of people. This generally enables developing plans and explain to others how to accomplish those plans. To achieve this, I excel at understanding what to say to motivate people to follow the right direction.
My wealth of experience is with technology companies from startups to multi-billion dollar organizations globally, including consumer electronics, electronic health records software, networking, Cloud, electronic design automation, and SaaS. This includes product development, product management, product marketing management, and marketing.
I started three companies. 1: PTSD virtual treatment for Vets, sold to Sony 2: Hosting 3: Non-invasive, wearable medical device to determine the onset of Ketoacidosis.
Key Skills & Competencies
Marketing (general)
Marketing Operations
Product Marketing
Analytical
Professional Experience
Panasonic, Planning and Research and Marketing Manager , Secaucus and Santa Clara, 7 years, Led product marketing for Technics, Home Audio, Home Theater, Gaming (Hardware and Software), Digital Imaging
Sony and Home Audio Video Interoperability (HAVI) (IEEE standards), Manager, San Jose, 2 year contract, Orchestrated 7 consumer electronics companies to bring HAVI to fruition via the IEEE.
Meditab, Director of Product Marketing, Oakland, 2 years, Headed marketing and interfaced with product development as well as working with potential clients to ensure client requirements, especially for Health Insurance Portability and Accountability Act (HIPAA) compliance.
Cisco, Contractor for 2 major product launches, San Jose, 2 years, Led, orchestrated, and managed Security Services for Enterprise and Service Providers, as well as Aggregation Services Routers series launch project.
Synopsys, Senior Marketing Communications Program Manager, Mountain View, 6 years, Initiated and implemented a strategic marketing look-ahead dashboard tool that allows teams to share and access information for internal collaboration of cohesive, effective, outbound & field marketing, and most importantly customer advocacy.
Avaya, Head of Digital Marketing, Global Campaigns, and Marketing Operations, Santa Clara, 6 years, Led and collaborated with cross functional teams: Creative services, marketing operations, sales operations, product and solutions marketing, field marketing, brand, web, events, IT, sales develop representatives, digital sales, business analysts, customer success, customer reference, sales engineering, professional services, finance with OPEX, and channel/partner marketing to grow revenue.
Manage staff.
Community Experience
My Brother's Keeper Hackathon
Qeyno Labs is the leading school provider of youth hackathons for inclusive innovation.
VetsinTech Hackathon
VetsinTech supports our current and returning veterans with re-integration services, and by connecting them to the national technology ecosystem. ViT is committed to bringing together a tech-specific network, resources, and programs for our veterans interested in Education, Entrepreneurship, and Employment – the 3E’s!
Education
Pace University Degree: Bachelor's of Business Administration, Field of Study: Business Administration and Management
University of California, Berkeley, Haas School of Business Certificate: Executive Education, Field of Study: Data Science
Certification: Leading With Customer Obsession
Other Experience/Awards/Publications
Roy L. Clay Sr., Technology Pinnacle Awards
Roy L. Clay Sr., Technology Pinnacle Awards
Issued by Innovation & Equity 2016: 50 Most Important African-Americans in Technology · Jan 2016Issued by Innovation & Equity 2016: 50 Most Important African-Americans in Technology · Jan 2016
Paper submission awards for "Sensitive Sensors Pave the Way for Isolated Detection of Medical Conditions Through Molecular and Frequency Indicators" and "Medical Virtual Reality Treatments Provide Technological Solutions to Debilitating Conditions"
Recognition Award
Issued by Cisco Security Services · Aug 2007
Associated with Cisco Systems, Inc.
Recognition award for security services launch.
Oracle
Customer Advisory Board Member · Mar 2020 - Jan 2023