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Muniba M.

GROWTH STRATEGY · TECHNOLOGY ADOPTION · CUSTOMER SUCCESS LEADERSHIP
Cross-Sector Executive · B2B · B2C · B2G

Profile

MBA-trained professional who transforms the way organizations adopt and leverage technology. With years of cross-sector experience, known for bridging the gap between what technology promises and what organizations actually need by building the relationships, infrastructure, and strategies that make adoption stick. A hands-on operator who closes deals, retains clients, and leads teams steadily through ambiguity and change. Currently advancing expertise in Generative AI and agentic systems to lead the next generation of enterprise technology adoption.

Key Skills & Competencies

Sales & Revenue
Revenue Operations & Growth · B2B · B2C · B2G Strategy · Strategic Partnership Development
Market Pivot & Model Innovation · Grant Acquisition & Public Sector · Cross-Functional Team Leadership

Customer Success
SaaS Customer Success · Subscription Renewal Management · SLA Design & Rapid Response · Administrator Training & Onboarding · Client Retention & Churn Prevention · Change Management & Stakeholder Alignment

Technology & Translation
Contextual AI & Robotics Platforms · Technology Training & Adoption Program Design
Developer-to-End-User Translation · ERP Implementation (NetSuite) · AI Readiness & Adoption Advisory · Generative AI & Agentic Systems

Professional Experience

+Independent Consultant | M Squared Partners, West Hartford, CT | 3 years, current
Strategic consulting across various industries: manufacturing, aerospace and financial services.
Client list: Atlas Stamping & Manufacturing Corporation, Davis Square Capital
• Integrate Generative AI tools into consulting practice.
• Advise clients on strategic planning, market expansion, operational alignment, AI readiness, and technology adoption and enablement strategy.
• Developed branding across all facets of the clients physical and digital presence, including website strategy, brand identity, procurement, and business collateral framework.
• Advised on CRM utilization and data capture for an information-intensive client profile.

+Interim CEO | VP Sales and Client Solutions | Movia, Inc, Bristol, CT | 2 years
Contextual AI-powered SaaS platform and curriculum delivered through robotics hardware Served school systems, therapy organizations, and government agencies supporting individuals with autism and other neurodiversities.
• Selected by the Board of Directors to stabilize core operations and ensure continuity for global partners during a critical organizational transition.
• Led grant acquisition strategy securing $500K in ARPA funding through the City of Bristol, the single largest grant in Movia's history, managing compliance documentation, stakeholder meetings, and municipal requirements.
• Built complete Client Solutions function from the ground up through administrator training programs, user handbooks, dedicated Slack channel, and formal SLAs guaranteeing 20-minute response times. Driving platform adoption, subscription renewals, and churn prevention across institutional and direct-to-consumer segments.
• As head of Sales, partnered with Finance and Operations to orchestrate enterprise-wide NetSuite implementation; directed data-driven workflow analysis to reduce order to cash processing time by over 25%.
• Developed and scaled the sales function by establishing processes, pipeline, and go-to-market strategy across B2B, B2G, and B2C channels.
• Transformed business model during COVID-19 by pivoting to a blended subscription model, moving from on institutional sales to home clients. Growing the installed base to 265 deployed systems across 85 direct-to-consumer home units and 180 school and therapy organizations in 12+ states.
• Cultivated relationships with neurodiversity industry partners, technology distributors, and robot vendors through training and by enabling reseller channels to ensure consistent, high-quality systems delivery across all markets.

+Independent Consultant | M Squared Partners, West Hartford, CT | 2 years
• Founded M Squared Partners, a strategic consulting practice serving small companies across manufacturing, aerospace, and financial services.
• Facilitated and led multi-day strategic planning sessions with the CEO, CFO, COO, and Management Team, resolving C-suite conflict through SWOT analysis and cross-functional brainstorming.
• Delivered Strategic Plan, GAP Analysis, and organizational roadmap with Key Performance Indicators (KPIs), initiative owners and timelines.

+Chief Implementation Officer | National Association of Physical Literacy | Hartford, CT | 2 years
Wellness organization providing consulting, training & education founded on 3 pillars: Nutrition, Movement, and Mindfulness. Serving schools, and multisport organizations such as the Boys and Girls Club of America.
• Designed, delivered and implemented outcome-based programs based on a holistic approach to physical literacy using movement, nutrition, and mindfulness.
• Worked with partners, youth organizations and schools to accelerate national program adoption across these organizations.
• Selected to join the elite Active Schools national thought leadership workgroup — a partner of Michelle Obama's Let's Move Campaign — contributing organizational expertise and advocacy for the role of physical activity in children's health and development.

+Co-President, Growing Great Schools | West Hartford, CT | 2 years
Local 501(c)(3) organization focused on wellness for children through food choice and movement. Led while concurrently completing MBA.
Provided education on food origin and support sustainable food sources, food security, and healthier food in schools. Single-handedly secured the organization's largest individual donation — representing 10x the average donor contribution — through targeted major donor identification and relationship cultivation.

Concerto Software, Westford, MA | 4.5 yrs
+Sr. Organizational Development Consultant, Sr. Technical Instructor
• Handpicked by the Director for the newly-created Organizational Development department, chartered with establishing, implementing and measuring corporate processes. Team members were selected based on proven outstanding performance, with strong analytical, business and training skills.
• Led and delivered national and global B2B training initiatives; worked directly with software development teams to translate product capabilities into curriculum and training plan for enterprise software deployments.
• Award: Person of the Year, Educational Services — recognized for excellence in training development, customer education, and adoption enablement.

Community Experience

Advisory Board, ReadyCT
Liaison, West Hartford Cultural Council, Greater Hartford, CT
Representative, West Hartford Scholarship Foundation, Greater Hartford, CT

Education

M.B.A., Master of Business Administration – University of Connecticut, Storrs, CT
B.A., Bachelor of Arts, Economics, Program: Legal Studies – Brandeis University, Waltham, MA
Current Coursework (2026): Generative AI for Practitioners · Generative AI for Programmers

Other Experience/Awards/Publications

Person of the Year, Educational Services: Concerto Software, Westford, MA

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