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Muniba M.

Sales & Growth Strategy/IT | Market Research, Enterprise Planning

Profile

Executive Sales Professional and Management consultant who identifies opportunity and plan for growth and delivers results. Known as an analytical and innovative problem-solver, pulls from entrepreneurial experience building programs with measurable outcomes. Knowledgeable in optimizing tech infrastructure, business process improvement, and training best practices from progressive early career in IT.

Key Skills & Competencies

Start-up Leadership & Business Development | Strategic Planning & Implementation | Research |Consulting | Teamwork | Analytical Thinking | Entrepreneurial Approach | Information Technology (IT) | Business acumen | Growth Strategies | Sales | C-suite interface | Fortune 500, Startup and Global Entity experience.

Professional Experience

+Independent Consultant |M Squared Partners, West Hartford, CT | 3 years, current
Strategic consulting across various industries: manufacturing, aerospace and financial services.
Client list: Atlas Stamping & Manufacturing Corporation, Davis Square Capital
• Researched client’s industry to assess current market penetration and future growth opportunities.
• Led multi-day strategic planning sessions with the CEO, CFO, CTO, and Management Team.
• Delivered Strategic Plan, GAP Analysis, Key Performance Indicators (KPIs) defined, and key deliverables.
•Led branding efforts across all facets of the client’s physical and digital presence including design, development, and procurement.
• Advised on CRM utilization and data capture for an information-intensive client profile.

+VP Sales and Client Solutions, Movia, Inc, Bristol, CT | 2 years
Start-up entity provides robotic assistive instruction relying on AI targeting special educators, therapists and parents of children on the autism spectrum.
+Delivered sales and directed early sales department growth, building capacity, strategic partnerships and sales. Promoted rapidly to VP of Sales, and then acting CEO of educational software start-up.
• Served as CEO, maintaining continuity while supporting dynamic company shift, to develop the post-Covid model and incoming senior leadership change.
• Sold product and built trust through client presentations and demos, trade show marketing and consultative sales in government, therapy organizations, school systems.
• Transformed business model to meet market demand and shifted to home sales during Covid.
• Built the capacity and framework for the sales team to grow rapidly.

+Chief Implementation Officer, National Association of Physical Literacy, Hartford, CT | 2 years
Wellness organization providing consulting, training & education founded on 3 pillars: Nutrition, Movement, and Mindfulness. Serving schools, and multisport organizations such as the Boys and Girls Club of America.
• Strategized and implemented company vision and monitored KPIs for impact and profitability.
• Engaged with clients to assess satisfaction and points of improvement.
• Researched business and partnership opportunities. Developed relationships with local and national not for profits to harness the opportunities between a public-private partnership.
• Developed quarterly business plans and evaluated cost projections.
• Selected to represent NAPL and serve on a national workgroup for Active Schools.

+Co-President, Growing Great Schools, West Hartford, CT | 2 years
Local 501(c)(3) organization focused on wellness for children through food choice and movement. Provided education on food origin and support sustainable food sources, food security, and healthier food in schools.
Helped guide the strategic initiatives and direction of the organization.
• Partnered with local chefs for food tastings at schools to introduce healthy alternatives to cafeteria food.
• Worked with Town of West Hartford Nutritional Services to implement better food options in schools.
• Conducted development campaigns and organized fundraising events. Responsible for soliciting the largest donation for annual fundraiser in 2016.

+Development & Customer Solutions Roles, Aspect Software, Westford, MA | 4.5 yrs
Senior Organizational Development Consultant and Global leader of Customer Contact Center Solutions.
•Handpicked by the Director for newly-created international department chartered with establishing, implementing and measuring corporate processes. Selection was based on outstanding performance, with strong analytic, business and training skills.
• Chartered, initiated and managed multiple enterprise-level projects to support the team’s objectives such as: Organizational knowledge database and web-based training modules.

Senior Technical Instructor | 3 years
• Delivered onsite and remote technical training to customers, distributors, partners, and internal audiences.
• Advised customers on software reporting functionality and measuring industry-specific metrics through KPIs.
• Selected to be a part of a cross-functional team of experts who played a leadership role in launching and establishing the training initiative in Concerto’s Asia Pacific Center of Excellence.
• Worked closely with the engineering team to test and evaluate beta software for curriculum design and content creation.
• Created web-based and computer-based training (CBT) modules.
• Mentored and developed junior trainers in training techniques and product knowledge.

+Help Desk Administrator,WellsPark Group/New England Development, Newton, MA | 2 years
National property development, management, and operations group.
• Defined procedures and processes for the technical support team to ensure that our internal customers received prompt, technically accurate, and courteous support.
• Selected, implemented, and configured new help desk management software and instituted reporting strategies to quantify the technical support team’s success by measuring KPIs.

+Engineering Liaison, RiscManagement, Needham, MA | 3 years
Start-up organization. Value Added Reseller of CRM and Computer Security Software.
• Served as the key liaison between the sales and engineering team for pre and post-sales consulting, working with VP of Engineering.
• Designed necessary workflow procedures and processes for change management strategies within the engineering team.

Community Experience

CoPresident/Board Member, Aiken School PTO, Greater Hartford, CT
Liaison, West Hartford Cultural Council, Greater Hartford, CT
Representative, West Hartford Scholarship Foundation, Greater Hartford, CT

Education

M.B.A., Master of Business Administration – University of Connecticut, Storrs, CT
B.A., Bachelor of Arts, Economics, Program: Legal Studies – Brandeis University, Waltham, MA

Other Experience/Awards/Publications

Person of the Year, Educational Services: Concerto Software, Westford, MA

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