Sheri W
Marketing/Product Management
Profile
As a founder and Creative Director of Soothing Ways,and Look Development Supervisor, I bring over a decade of experience in 3D animation, look development, and workflow optimization. I've had the opportunity to contribute to high-profile projects at leading studios like Cinesite, Walt Disney Animation, and ESPN. Since founding Soothing Ways in 2020, I’ve been deeply involved in all aspects of product development—from creation and packaging to digital marketing, SEO, and social media strategy. My strong technical skills combined with entrepreneurial drive enable me to lead teams, deliver innovative solutions, and continuously evolve in my craft.
Key Skills & Competencies
Design & Graphics: Adobe Suite (Photoshop, After Effects, Premiere), UX Design
Business & Digital Marketing: Branding, SEO, Social Media Strategy, Website Management, Product Packaging
Programming & Development: Python, Object-Oriented Programming, SQL/Databases, Agile/Scrum, DevOps, Web Applications
Professional Experience
Soothing Ways (soothingways.com)
Founder & Creative Director
2020 – Present
Founded and led Soothing Ways, a brand focused on creating sensory experiences through handcrafted scented products.
Managed all aspects of product creation, packaging design, and brand development.
Developed and executed SEO strategies, social media campaigns, and website engagement to build brand awareness and drive sales.
Oversaw the creation of the company website, ensuring high levels of SEO optimization and user engagement.
Cinesite, Montreal, Canada
Look Development Supervisor
2018 – 2019
Led department, overseeing character and environment workflow optimization and managing the Look Development pipeline using Mari, Substance, and Xgen.
Responsible for asset bidding, budgeting, and mentoring junior artists.
Introduced efficiency improvements for seamless project execution.
Collaborate with cross-functional teams to ensure seamless execution and alignment throughout the production pipeline.
Notable Projects: Supercharged, Riverdance, Extinct, The Addams Family.
ToonBox Entertainment LTD, Toronto, Canada
Lead Look Development Artist/Technical Artist
2015 – 2017
Directed teams and managed the Mari texture/material library.
Automated production processes with Python scripts for improved workflow.
Provided creative and technical support to artists during production.
Notable Projects: Nut Job 2, Pre-production of upcoming film.
ESPN, Bristol, CT
Project Designer II
2015
Designed and conceptualized animated graphics for live television broadcasts.
Developed After Effects templates and scripts to enhance pipeline workflow for live shows.
Shows: SportsCenter, His & Hers, MLB, Mike & Mike, MLS.
Walt Disney Animation Studios, Burbank, CA
Look Development Artist
2011 – 2013
Developed character and environment looks, including texturing, materials, and fur/hair grooms for animated features.
Projects: Tangled Ever After, Wreck-It Ralph, Frozen.
Absolute Post, New York, NY
CG Artist
2009 – 2011
Created high-end visual effects elements for commercials and worked closely with clients to meet creative goals.
Clients: Samsung, V8, Johnny Weir, Finish.
Community Experience
Chamber of Commerce
Education
School of Visual Arts, New York, NY
Bachelor of Fine Arts (BFA) in Computer Animation & Visual Effects, 2009
BrainStation, Toronto, Canada
Certificate in UX Design, 2016
Maryville University, St. Louis, MO
Master of Science (MS) in Software Development, 2019
Other Experience/Awards/Publications