Amy K.

Marketing Communications/Strategy/Consumer Insights

Profile

Accomplished, results-driven marketing professional skilled in all stages of communications development from market research to strategic vision and execution. Develops multi-channel campaigns and content steeped in data-driven insights that drive brand awareness and engagement. Adaptable, collaborative team player as well as a self-starter who has worked with blue chip brands, small businesses and non-profit organizations. Entrepeneurial experience in marketing consulting and health and wellness.

Key Skills & Competencies

Marketing communications strategy/campaigns ● Market research (qualitative and quantitative) ● Social media strategy ● Content development ● Branding (launches and re-positionings) ● Email marketing ● Writing for websites, newsletters, press releases, social media posts ● PR/media relations ● Project management ● Fundraising event planning ● Nonprofit development

Professional Experience

Development Contractor - 2019 Annual Fund Campaign, Darien YMCA, Darien, CT 6 months
Led communications strategy and managed volunteer efforts for annual fund campaign. Exceeded fundraising goal, raising 50% more than the prior year.

Marketing and Communications Director, Darien YMCA, Darien, CT 6.5 years
Developed and implemented this 501(c)3’s marketing strategy to drive member acquisition, member engagement and donations. Directed the branding, promotions, member communications, advertising, social media, market research, community partnerships, fundraising drives and events, and publicity. Analyzed organization’s membership and donor data to inform marketing and communications decisions. Managed marketing budget and department employees. Hired as a consultant.
Key Accomplishments:
- Created multiple promotional campaigns for membership and fitness which consistently exceeded membership revenue goals.
- Created and managed a fitness fundraising event for the local community which raised over $20k in its first year through sponsorships, participating teams, and a raffle.
- Developed and executed annual fund campaigns which exceeded donation goals the past 4 years.

Marketing and Communications Consultant, YWCA Darien/Norwalk, Norwalk, CT 3 years
Created all marketing, publicity and website communications. Developed strategy and communications plans for programs, fundraising events, and membership marketing. Cultivated media relationships, developed publicity plans and wrote press releases. Managed marketing budget and volunteer fundraising committees. Hired as a consultant.
Key Accomplishments:
- Met or exceeded fundraising goals for events, including ticket sales.
- Partnered with Executive Director to create fundraising luncheon honoring local women which has become a respected community event.
- Increased organization’s membership by over 30%.

ADVERTISING AGENCY EXPERIENCE
Developed integrated marketing communications and brand strategies, led market research initiatives and briefed creative teams for advertising campaigns. Roles included: VP, Senior Strategic Planner at Alchemy (a consumer healthcare agency) and Partner, Senior Planner at Ogilvy & Mather. Key clients: Johnson & Johnson, Jaguar Cars, IBM, Polo Ralph Lauren, Kraft and Ameritrade.

WELLNESS CONSULTING EXPERIENCE
Board Certified Holistic Nutritionist, Jane Street Wellness Inc., Darien, CT 2 years
Consulted with clients one-on-one and through creating and presenting online and in-person group workshops for weight management, autoimmune conditions, mental health, and gastrointestinal issues. Created brand, website, social media content, and all marketing communications for this sole proprietorship.

Community Experience

Developed and presented free community nutrition webinars throughout 2020 on topics including immune health, mental health and weight loss for viewing through YouTube.
Served as Publicity Co-Chair for Holmes Elementary School, 3 years

Education

MBA, Marketing, New York University, Leonard N. Stern School of Business
BA, Psychology, Bucknell University
FNTP, Nutritional Therapy Association, Nutritional Therapy Practitioner Program

Other Experience/Awards/Publications

Board Certification in Holistic Nutrition

© 2020 by Untapped Potential Inc.

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