PRINCIPAL/ CONSULTANT, 15 years
Liz Bacon Public Relations and Marketing, West Hartford, CT ~ full-service provider of strategic public relations and marketing services

INTERN/ PRESS AGENT, 3 months
L’Oreal, Prestige and Collections, London, UK ~ the world’s largest beauty company
> Assisted with new product launch for Giorgio Armani luxury cosmetic range and fragrance, Mania.
> Pitched story ideas to national media for additional luxury perfume brands, including Ralph Lauren, Paloma Picasso and Cacharel.

MARKETING COMMUNICATIONS COORDINATOR, 6 months
The Forum Corporation, Boston, MA ~ global firm specializing in helping business leaders achieve organizational change through people
> Coordinated all aspects of corporate programs, including a global re-branding initiative, special events and trade show participation.
> Wrote and edited press releases, copy for collateral materials, quarterly shareholders report and website. > Managed print production for collateral materials and maintained online press kit. Assisted vice president with management of $2 million budget.
> Quickly promoted from marketing communications assistant to marketing communications coordinator in just 10 months.

ACCOUNT COORDINATOR, one year
B.J. Communications, Phoenix, AZ ~ full-service public relations agency specializing in strategic and tactical marketing services for a cross-section of business, industry and non-profit clients
> Implemented strategic business-to-business, community outreach / public involvement, crisis communications / issues management and product publicity campaigns.
> Coordinated liaison activities and successfully promoted media relations for technology, consumer, education, retail / restaurant and tourism / hospitality clients, such as Sprint, The Tosco Marketing Company, Arizona Mills, and Boston Market.
> Wrote and edited press releases and copy for collateral materials.
> Managed day-to-day activities for education / tourism client, The Grand Canyon Field Institute, including project management, tracking deadlines and delivering / reporting results for client satisfaction.
> Joined BJC as an Intern. Received promotion to Account Coordinator.

INTERN, one year
City of Phoenix Public Information Office/ Parks, Recreation and Library Department, Phoenix, AZ
> Coordinated and implemented special events for more than 100 urban parks, 29 public pools, community centers and city golf courses. Successfully promoted media relations, including writing press releases, public service announcements and media advisories.
> Assisted with creation, development and was responsible for the accuracy of the content and maintenance of the City’s official municipal website.

BARRE, YOGA + MEDITATION TEACHER, 10 years
> Cultivate positive relationships with clients and develop safe and effective classes for all.
> Assess individual progress and suggest appropriate modifications.
> Plan and prepare challenging classes with vast variety (never repeat a class).
> Promote studio specific challenges and events.
> Attend studio specific events in order to collaborate and build rapport with clients.
Host Studios: The University of Hartford, Hartford, CT | Barre 44, Avon, CT | Glastonbury Barre and Yoga, LLC, Glastonbury, CT | Hartford Sweat, Hartford, CT | Rasa Yoga Shala, West Hartford, CT | Sanctuary Power Yoga, Torrington, CT | Downtown Yoga, Hartford, CT

CARBON38 AMBASSADOR, 8 years
> Serve as a magnetic and authentic influencer. Keep clients and communities motivated in innovative and exciting ways.
> Video submission to Ambassador Photoshoot opportunity was selected to receive a Social Media Photoshoot with the Carbon38 creative team in Los Angeles.