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Liz B.

Marketing/ Public Relations


A highly-motivated and detail-oriented professional with exceptional communication skills (verbal and written) from a Masters in Public Relations and deep experience building entrepreneurial ventures. Honed excellent interpersonal skills in managing and teaching clients in wellness training work. Known for a strength in creativity and connecting with people to inspire them into action.

Key Skills & Competencies

Problem solver | Emotional Intelligence | Presenter | Quick Learner
Full cycle project management - ideation through completion | Writing and editing | Content Creation | Social Media | Write Pitches | Media Relations
Cross-functional coordination | Relationship Building | People person

Professional Experience

Liz Bacon Public Relations and Marketing, West Hartford, CT ~ full-service provider of strategic public relations and marketing services

L’Oreal, Prestige and Collections, London, UK ~ the world’s largest beauty company
> Assisted with new product launch for Giorgio Armani luxury cosmetic range and fragrance, Mania.
> Pitched story ideas to national media for additional luxury perfume brands, including Ralph Lauren, Paloma Picasso and Cacharel.

The Forum Corporation, Boston, MA ~ global firm specializing in helping business leaders achieve organizational change through people
> Coordinated all aspects of corporate programs, including a global re-branding initiative, special events and trade show participation.
> Wrote and edited press releases, copy for collateral materials, quarterly shareholders report and website. > Managed print production for collateral materials and maintained online press kit. Assisted vice president with management of $2 million budget.
> Quickly promoted from marketing communications assistant to marketing communications coordinator in just 10 months.

B.J. Communications, Phoenix, AZ ~ full-service public relations agency specializing in strategic and tactical marketing services for a cross-section of business, industry and non-profit clients
> Implemented strategic business-to-business, community outreach / public involvement, crisis communications / issues management and product publicity campaigns.
> Coordinated liaison activities and successfully promoted media relations for technology, consumer, education, retail / restaurant and tourism / hospitality clients, such as Sprint, The Tosco Marketing Company, Arizona Mills, and Boston Market.
> Wrote and edited press releases and copy for collateral materials.
> Managed day-to-day activities for education / tourism client, The Grand Canyon Field Institute, including project management, tracking deadlines and delivering / reporting results for client satisfaction.
> Joined BJC as an Intern. Received promotion to Account Coordinator.

INTERN, one year
City of Phoenix Public Information Office/ Parks, Recreation and Library Department, Phoenix, AZ
> Coordinated and implemented special events for more than 100 urban parks, 29 public pools, community centers and city golf courses. Successfully promoted media relations, including writing press releases, public service announcements and media advisories.
> Assisted with creation, development and was responsible for the accuracy of the content and maintenance of the City’s official municipal website.

> Cultivate positive relationships with clients and develop safe and effective classes for all.
> Assess individual progress and suggest appropriate modifications.
> Plan and prepare challenging classes with vast variety (never repeat a class).
> Promote studio specific challenges and events.
> Attend studio specific events in order to collaborate and build rapport with clients.
Host Studios: The University of Hartford, Hartford, CT | Barre 44, Avon, CT | Glastonbury Barre and Yoga, LLC, Glastonbury, CT | Hartford Sweat, Hartford, CT | Rasa Yoga Shala, West Hartford, CT | Sanctuary Power Yoga, Torrington, CT | Downtown Yoga, Hartford, CT

> Serve as a magnetic and authentic influencer. Keep clients and communities motivated in innovative and exciting ways.
> Video submission to Ambassador Photoshoot opportunity was selected to receive a Social Media Photoshoot with the Carbon38 creative team in Los Angeles.

Community Experience

Aids Project Arizona, Hartford Children's Theatre Gala, Hartford Young Professionals and Entrepreneurs (HYPE) Core Committee, Pine Street Inn


Master of Science, Boston University, Public Relations
Bachelor of Arts, University of Vermont, Political Science

Certified Success and Life Coach; Quantum Coaching Academy, NLP practitioner; EFT practitioner; Reiki Level 1 practitioner; T.I.M.E. Technique practitioner; Hypnotherapy practitioner; group coaching practitioner;
Mindfulness Based Stress Reduction (MBSR), Copper Beach Institute, West Hartford, CT

Other Experience/Awards/Publications

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