Digital Media Coordinator | Goodway Group, 1Yr 2 Mos
• Strategically restructured Google Ads Manager client accounts, significantly improving internal management efficiency by 40% and optimizing campaign workflows.
• Managed financial operations for digital advertising campaigns, processing campaigns worth $5.4M across 12 Geographic Zones, ensuring accurate billing and smooth campaign execution.
• Conducted rigorous Quality Assurance (QA) reviews and documentation processes for internal campaign operations, minimizing errors by 20%.
• Developed and presented data-driven performance reports for multi-location digital campaigns, analyzing key KPIs and campaign progress to inform strategic adjustments and drive client growth goals.

Campaign Manager | Hearst Media, 2 Years
• Led end-to-end execution of high-value digital media campaigns, managing contract values ranging from $100K to over $2M, ensuring seamless delivery and client satisfaction.
• Successfully launched and managed national digital advertising campaigns for prominent brands (Car & Driver, Road & Track, Good Housekeeping) via Google Ads Manager.
• Generated comprehensive weekly and monthly performance reports that informed strategic adjustments, resulting in enhanced campaign performance and direct alignment with client marketing objectives.

Universal Banker | Peoples United Financial 1 Year 1 Month
• Nurtured and managed relationships with over two hundred clients utilizing Salesforce and proprietary CRM systems, significantly improving client satisfaction.
• Achieved a 20% increase in sales by effectively marketing and selling a diverse range of financial products to over one hundred local customers and businesses

++Auto Experience++
Brand Specialist | Hoffman Auto Group - 1yr
Business Ops & Events Support | Audrain Automobile Museum Inc - Internship
Intern | Lime Rock Park - 6 mos