Career Break
• Wells Fargo Glide Relaunch program: Communicated the impact of re-entry programs on DEI initiatives through highlighting
significant findings in a group capstone presentation to senior management using written content, infographics, and video.
• PR Council Relaunch Series Certification: Online program focused on integrated marketing communications, including client
service, strategic planning, data analytics, digital innovation, social media strategy, and crisis communication.
• Gained expertise in event management, logistics, and attendee experience through contract work for a destination event
company, executing a variety of high-profile corporate and social events, industry conferences, and fundraising galas.
• Pursued contract and freelance work across multiple industries post-cancer treatment, demonstrating resilience and agility.
• Maintained relevance, momentum, and marketability during the pandemic lockdown by participating in industry webinars,
attending virtual return-to-work conferences, upskilling, and building a strong referral network.
• Active member of #BCSM, an online support community empowering patients through shared resources and advocacy.
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Independent Communications Consultant, New York, NY | 10 yrs
Communications and Marketing Specialist – Contract and Freelance
Advised clients on a variety of change management initiatives, leveraging skills in integrated communications, project management, and subject matter expertise. Partnered with stakeholders across the organization to align objectives, ensure unified messaging strategies, and provide guidance to cross-functional teams. Engagements include:

AllianceBernstein
• Directed award-winning internal communications campaign for new 401(k) investment option, earning 1st place for ongoing investment education at the annual Eddy Awards (sponsored by Pensions & Investments).
• Employee information session attendance surpassed 90%, and the email open/click rate was nearly 100%, exceeding Human Resources goals.
• Maintained compliance with applicable privacy laws, information sharing, and industry best practices for employee and shareholder communications.

Morgan Stanley
• Coordinated integrated communications plan, public relations, and digital strategy for annual MAKERS event, a high-profile diversity initiative honoring women across Wealth Management.
• Orchestrated video narratives for awardees, developed media target list, created digital signage and social media messaging, and scripted multi-media presentation for senior leadership.

New York Life
• Led transition to Eloqua for content management and automaton of communications and marketing requests. Quarterly campaign engagement increased by 48% and 65% respectively, in the first six months.
• Revised employee communications policy for advisors and field staff to reflect updated FINRA guidelines, and created best practices for social media usage.
• Collaborated with UX team and human capital management on refresh of corporate intranet. Initiated comprehensive audit of digital assets, updated financial planning tools, and streamlined online benefit enrollment.

NYU Langone Health
• Developed communications calendar, marketing collateral, and HIPAA compliance documents in conjunction with rollout of Epic (EMR system) across six in-patient hospitals and 300 outpatient treatment facilities.
• Coordinated implementation updates with stakeholders and user information sessions for physicians, staff, and patients. The

Estée Lauder Companies
• Launched @EsteeLauder on Twitter, achieving 96% growth in first two months and ranking 1st among the 15 fastest growing beauty brands on Gartner’s Digital IQ Index.
• Expanded global fan base on Facebook by 56% over two quarters, placing 4th among 56 leading cosmetic brands on Gartner’s Digital IQ Index.

Weil, Gotshal & Manges LLP
• Coordinated board presentations, scripts, and talking points for treasurer, and created content and employee messaging related to the restructuring of firm’s 401(k) plan.
• Managed comprehensive internal communications strategy for firm’s sustainability initiative. Curated intranet education materials and content, and coordinated participation in client and vendor social responsibility programs.
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Winston & Strawn LLP, New York, NY | 1.5 yrs
Manager, Business Development & Marketing
• Planned and executed business development initiatives and marketing communications for global law firm, supporting ten partners across the Financial Services and Real Estate practice groups.
• Crafted messaging and intranet content for three new Employee Resource Groups, reinforcing the firm’s commitment to diversity and inclusion initiatives.
• Evaluated sponsorship and conference opportunities to raise firm’s visibility and recruitment efforts.
• Organized and hosted large-scale events, including annual destination partner meeting, closing dinners, client receptions, golf outings, and team-building events for summer associates.
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Bear Stearns Asset Management, New York, NY | 1.5 yrs
Associate Director, Corporate Communications
• Successfully pitched exclusive cover story to Barron’s on the economics of immigration which generated several substantial business referrals, including a $70M strategic partnership with Migdal Capital Markets.
• Developed and executed multi-faceted communications strategies for several high-profile acquisitions involving significant asset transfers and tight coordination with all parties on the disclosure of public and non-public information.
• Conducted post-acquisition information sessions with new associates to seamlessly transition access to communication channels, intranet and website resources, benefit enrollment, investment accounts, and other shared services.
• Exceeded ambitious projections for online newsroom visits, sales leads, and business inquiries generated from press releases. Analyzed and presented quarterly key performance indicators (KPIs) to senior management.
• Planned and organized biannual media days for 125 attendees including print and broadcast journalists, producers, and editors. Event highlights included presentations by portfolio managers and roundtables with senior leadership.
• Media spokesperson for asset management division. Established best practices for print, digital, broadcast, and emerging communication platforms.
• Counseled senior leadership on sensitive business issues and prepared employee communications and announcements.
• Identified topics and transactions for press releases, thought leadership pieces, Op-Eds, and speaking engagements. Edited content for annual report, and produced scripts and FAQs for quarterly town halls.
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TIAA, New York, NY
Marketing Communications Manager, Mutual Funds | 4 years
• Developed crisis management protocol for wealth management team, providing real-time messaging for plan participants, call centers, and investor relations team in response to market volatility, economic reports, and geopolitical events.

Senior Product Development Analyst, Mutual Funds | 4 years
• Senior member of cross-functional product development team that launched TIAA’s retail and institutional mutual funds, and the nation’s first 529 college savings plan. Provided product training to institutional sales people and call center associates.