Corporate communications and marketing professional with expertise framing corporate narratives and developing integrated communication programs that inform, educate, and drive engagement with internal and external audiences. Broad experience across financial services, legal, healthcare, and consumer sectors.
Key Skills & Competencies
INTEGRATED COMMUNICATIONS | ORGANIZATIONAL MESSAGING | STAKEHOLDER MANAGEMENT
Program Management | Employee Engagement | Event Management | Media Relations
• Internal and External Communications
• Executive and Employee Messaging
• Digital Platforms and Social Media
• Brand Advocacy and Stewardship
• Content Development and Management
• Data and Information Privacy
• ESG and Diversity Initiatives
• All-hands Meetings and Special Events
• Sponsorships and Conferences
360 Destination Group, New York, NY | 1.5 yrs - Present
Provide event management, communications, registration support, and venue oversight for corporate events team executing high-profile client receptions, partner meetings, employee offsites, industry conferences, sponsorships, and fundraising galas.
ABH Communications, New York, NY | 10yrs+
Advise clients on driving employee, client, and investor engagement, aligning key business objectives and messaging, ensuring clarity across communication channels, and integrating traditional and new media platforms. Key highlights include:
• Directed award-winning internal communications campaign for new 401(k) investment option, earning 1st place for ongoing investment education at the annual Eddy Awards (sponsored by Pensions & Investments).
• Employee information session attendance surpassed 90%, and the email open/click rate was nearly 100%, exceeding Human Resources goals.
• Maintained compliance with applicable privacy laws, information sharing, and industry best practices for employee and shareholder communications.
• Coordinated integrated communications plan, public relations, and digital strategy for annual MAKERS event, a high-profile diversity initiative honoring women across Wealth Management.
• Orchestrated video narratives for awardees, developed media target list, created digital signage and social media messaging, and scripted multi-media presentation for senior leadership.
New York Life
• Led transition to Eloqua for content management and automaton of communications and marketing requests. Quarterly campaign engagement increased by 48% and 65% respectively, in the first six months.
• Revised employee communications policy for advisors and field staff to reflect updated FINRA guidelines, and created best practices for social media usage.
• Collaborated with UX team and human capital management on refresh of corporate intranet. Initiated comprehensive audit of digital assets, updated financial planning tools, and streamlined online benefit enrollment.
NYU Langone Health
• Developed communications calendar, marketing collateral, and HIPAA compliance documents in conjunction with rollout of Epic (EMR system) across six in-patient hospitals and 300 outpatient treatment facilities.
• Coordinated implementation updates with stakeholders and user information sessions for physicians, staff, and patients. The
Estée Lauder Companies
• Launched @EsteeLauder on Twitter, achieving 96% growth in first two months and ranking 1st among the 15 fastest growing beauty brands on Gartner’s Digital IQ Index.
• Expanded global fan base on Facebook by 56% over two quarters, placing 4th among 56 leading cosmetic brands on Gartner’s Digital IQ Index.
Weil, Gotshal & Manges LLP
• Coordinated board presentations, scripts, and talking points for treasurer, and created content and employee messaging related to the restructuring of firm’s 401(k) plan.
• Managed comprehensive internal communications strategy for firm’s sustainability initiative. Curated intranet education materials and content, and coordinated participation in client and vendor social responsibility programs.
Winston & Strawn LLP, New York, NY | 1.5 yrs
Manager, Business Development & Marketing
• Planned and executed business development initiatives and marketing communications for global law firm, supporting ten partners across the Financial Services and Real Estate practice groups.
• Crafted messaging and intranet content for three new Employee Resource Groups, reinforcing the firm’s commitment to diversity and inclusion initiatives.
• Evaluated sponsorship and conference opportunities to raise firm’s visibility and recruitment efforts.
• Organized and hosted large-scale events, including annual destination partner meeting, closing dinners, client receptions, golf outings, and team-building events for summer associates.
Bear Stearns Asset Management, New York, NY | 1.5 yrs
Associate Director, Corporate Communications
• Successfully pitched exclusive cover story to Barron’s on the economics of immigration which generated several substantial business referrals, including a $70M strategic partnership with Migdal Capital Markets.
• Developed and executed multi-faceted communications strategies for several high-profile acquisitions involving significant asset transfers and tight coordination with all parties on the disclosure of public and non-public information.
• Conducted post-acquisition information sessions with new associates to seamlessly transition access to communication channels, intranet and website resources, benefit enrollment, investment accounts, and other shared services.
• Exceeded ambitious projections for online newsroom visits, sales leads, and business inquiries generated from press releases. Analyzed and presented quarterly key performance indicators (KPIs) to senior management.
• Planned and organized biannual media days for 125 attendees including print and broadcast journalists, producers, and editors. Event highlights included presentations by portfolio managers and roundtables with senior leadership.
• Media spokesperson for asset management division. Established best practices for print, digital, broadcast, and emerging communication platforms.
• Counseled senior leadership on sensitive business issues and prepared employee communications and announcements.
• Identified topics and transactions for press releases, thought leadership pieces, Op-Eds, and speaking engagements. Edited content for annual report, and produced scripts and FAQs for quarterly town halls.
TIAA, New York, NY
Marketing Communications Manager, Mutual Funds | 4 years
• Developed crisis management protocol for wealth management team, providing real-time messaging for plan participants, call centers, and investor relations team in response to market volatility, economic reports, and geopolitical events.
Senior Product Development Analyst, Mutual Funds | 4 years
• Senior member of cross-functional product development team that launched TIAA’s retail and institutional mutual funds, and the nation’s first 529 college savings plan. Provided product training to institutional sales people and call center associates.
Cornell University | Bachelor of Science, Consumer Economics | Dean’s List