Denise G.

Marketing Communications Professional

Profile

A talented, accomplished, Marketing Communications and Business Operations Professional with progressive experience in Big Media Publishing, Small Business and Non-Profit. Recognized by clients, colleagues and supervisors alike for approaching projects with unrelenting drive and remarkable calm, and producing impeccable work results.

Key Skills & Competencies

Exceptional Writing, Editing and Storytelling across Media and Platforms
Complex Logistical Planning
People, Project and Program Management
Impeccable Client Service
Organizational and Operational Improvement
Email/Social Media Marketing
Research & Reporting
Community Relations

Professional Experience

Principal, DMG Project Management, Farmington, CT 2.5 years
Small business and nonprofit consulting that provides Marketing, Operations and Client Development services to local clients. Select assignments include:
• Jainchill & Beckert, LLP – marketing communications consultant for this personal injury law firm
o Launched and manage Constant Contact email marketing channel, growing readership from 0 to 700 in under two months
o Design and create a monthly newsletter and email campaigns; full-cycle - ideation through publication; exceptional open rate (37% vs. industry average of 19%)
o Conduct research on legal news and national and state laws and policies to produce value driven client content, resulting in enthusiastic client reviews
o Create content for email and Facebook ads campaigns including messaging, photography, graphic design and video

• Coldwell Banker – marketing manager for Farmington real estate agent covering the Greater Hartford area
o Develop marketing strategies that grow realtor’s social media audience, online engagement and
sales, increasing the speed of houses sold by 50% over a 12-month period
o Create branding campaigns that position realtor as an industry expert and community leader
o Create and schedule the full range of social media content

• Cuatro Puntos – project manager at this multi-faceted, arts non-profit
o Manage FB and IG accounts producing messaging, photography, graphic designs and video
o Consistently engage with online communities resulting in a tripling of Instagram followers alone
o Promote and publicize events and programs; network with co-branding business partners, and
interface with community members and the media to build our brand and increase donations
o Manage Music Moves Hartford and Music Moves Connecticut programs and supervise 40+
members and volunteers to deliver high caliber, live performance events

• Jabberhead Digital Marketing – marketing associate for this social media/website/branding agency
o Create content, including messaging, photography, graphic designs and video for select clients
in Fashion, Beauty, Consumer Products, and Small Businesses
o Provide ideation for a variety of campaigns e.g. grand openings, in-store events, product shows

• Zen Yoga Barre Studio – provide ongoing marketing, research and office operations support to help
streamline office processes, increase client membership and retail sales, and improve community relations.
o Create and publish marketing messaging for email campaigns, social media and press releases;
maintain/maximize company website; plan and execute premiere community wellness events
o Improved office efficiency by automating scheduling, updating the studio’s business management system, documenting work flow, creating employee training manuals, and developing a
client response program that drives new sales, membership conversions and client retention
o Conducted market research, designed client surveys, analyzed reports and used findings to
support new product development

• Farmington Community Chest – provide fundraising, marketing and publicity services to support this nonprofit’s mission to fund essential human, education and community projects and programs.
o Create print and digital publicity and marketing materials highlighting FCC’s positive impact on
the community, including research, writing, photography, and graphic design
o Act as an active member of the Board of Directors participate in monthly meetings; review grant
applications and participate in the selection of grant awards
o Plan, coordinate, and promote the annual fundraisers and social justice community event

Conde Nast, Inc., New York, NY 18 years
Senior Editor for this premier mass media company and print/digital/video content leader with an audience of 144 million+ consumers and a portfolio of iconic publications including The New Yorker, Glamour, Bon Appétit, Golf Digest and Vanity Fair. Highlights of Senior Editor and former Editor and Associate Editor roles, include:

• Led the Credits Team and produced product copy for digital and print publications, conceiving of and
implementing strategies to ensure 100% accuracy, exceed production schedule goals, and save costs
• Ensured Quality Control by writing clear, convincing merchandise copy, performing all editing-related tasks
from research to proofreading, and collaborating with vendors and retailers to guarantee availability
• Trained and managed a team of three editors, and recruited and scheduled freelancers
• Provided operational leadership by planning and tracking workflow, scheduling people and projects, and
troubleshooting/resolving problems to meet deadlines and produce flawless content
• Developed a direct email Subscriber Services program that garnered rave results from clients impressed by
the service quality and responsiveness, resulting in a significant increase in customer retention
• Delivered exceptional client service to a wide range of clients and partners; liaised with publicists, acted as
a diplomatic ‘soother’ to anxious high-profile client-companies, and advocated on behalf of all clients
• Established the brand as ‘accommodating’ and ‘accessible’ through strategic community relations efforts
• Conceived & implemented personal shopping service to help readers purchase featured merchandise
from retailers placating and inspiring loyalty among frustrated customers and growing retail sales
• Researched and identified market trends; interpreted data and presented findings to leadership team
• Capably handled complex logistics planning for large, multi-piece spreads containing expansive credits and
pricing lists; conducted highly accurate research and fact-checking

Community Experience

A committed, engaged and sought-after community leader who shares her creative talents (writing, event planning and photography) and business expertise (logistics and problem-solving) with the public schools and other non-profit organizations that enrich the community for all of its members.

Education

BS, Merchandising & Buying, Oneonta State University, Oneonta, NY/Fashion Institute of Technology, NY, NY
Certificate in Journalism, New York University School of Continuing Education, NY, NY
200-hour Certified Yoga Instructor, Be Yoga, New York, NY
Certified Health Coach, Institute for Integrative Nutrition, New York, NY
Digital Photography coursework, Farmington Continuing Education, West Hartford Art League, CT

Other Experience/Awards/Publications

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