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Christine F.

Director, Marketing

Profile

Proven strategic Marketing and Public Relations Director with a history of success and experience creating new strategies and execution plans for organizations ranging from Fortune 500 to non-profits.

Key Skills & Competencies

KEY COMPETENCIES
• Strategic Planning and Execution for Marketing Public Relations and Social Media Functions
• Digital marketing, branding, social media strategies that position organizations for increased sales
• New product introductions including fitness application, “Attain by Aetna | Apple” and telemedicine services
• Measuring successes and lessons learned with metrics to drive decisions
• Inspiring large and small teams of Marketing and Social Media Professionals

TECHNOLOGY PORTFOLIO
Salesforce, Adobe Experience Manager, WordPress, Exact Target, Google Analytics, Divi, Web Trends, Constant Contact, Highspot, Skype, Basecamp, WebEx, Teams and Zoom


Professional Experience

Aetna/CVS Health – Fortune 3 Company 3 years
National Health Innovation Company
Manager (Director until CVS re-banded all positions company-wide), Strategic Marketing

Centene Corporation – Fortune 66 Company (5 companies merged into Envolve PeopleCare) 2 years
Innovative Health Management Solutions Company - the largest Medicaid insurer in the country
Director, Marketing and Communications - Farmington, CT

Cammack Health, an AON Risk Solutions Company 2 years
Employee Benefits Consulting Firm
VP/Director, Marketing and Communications - New York, NY

OneBeacon Professional Insurance 5 years
Specialty Insurance Company
VP/Director, Marketing and Communications - Farmington, CT

Community Experience

• Connecticut Regional Marketing and Communications Conference, Panelist Speaker
• Marketing Consultant | Fellow, UConn’s School of Public Policy, Encore! Connecticut
• President of The American Marketing Association in Connecticut, Speaker

Education

Bachelor of Arts in Communications | Central Connecticut State University

Other Experience/Awards/Publications

• 2020/2021 President of The American Marketing Association in Connecticut, Speaker 2020-Present