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Kamilla G.

Digital Marketer

Profile

I am a Digital Marketer who has tracked over 50 marketing trends across various industries that drove growth to each and every business model. I have had success in loyalty programs and personalized marketing campaigns, leading to an average of 40% increase in customer retention. I am passionate about leveraging data analytics to back up my decision process, offering a metrics-driven approach to the goals at hand.

Key Skills & Competencies

Communication, Collaboration, Adaptability, Problem-solving, Time Management, Leadership, Emotional Intelligence, Critical Thinking, Empathy, Conflict resolution, Networking.

Professional Experience

Self Employed, Marketing Consultant, New Haven, 3 years
•Advised Clients on sales growth strategies such as capturing abandoned cart users, Content Engagement and Lifecycle Stage segmentation. Increased average conversion rate to 9% for 3 months.
•Delivered email marketing strategy and process flow execution using Mailchimp.

SoluTech Inc., Digital Marketing & Sales Manger, New Haven, 1 year
• Fostered full email direction to grow our email subscribers and increase engagement using Constant Contact to introduce our ITO, which was a huge success, selling the total 40% supply to our fundraising round within 2 weeks.
University of New Haven, Adjunct Professor, West Haven, 2022 - 2023, • Developed and delivered engaging lectures on business analytics, fostering an interactive learning environment, and facilitating students’ comprehension of complex statistical concepts and R syntax generating a student success rate of 93% YTD.
Agra Software, SEO Specialist, Cheshire, 2022 - 2022, • Revitalized clients SEO for cremation services, by analyzing sales data using R Studio and geographic data based on campaign performance and conversion tracking. Effectively increasing unit-specific marketing by 15% after the first 2 months of revitalization, while saving about 2k in Google AdWords budget.
Macy's, Retail Operations and Marketing Coordinator, Milford, 2017 - 2021, • Fostered customer’s experience and shared knowledge of all our merchandise features and quality, prompting incredible sales for the Levi franchise averaging 150% in sales YTD for 2 consecutive years.
Odonelle Company, Marketing Internship, New Haven, 2016 - 2017, • Optimized clients’ analytics and pay per click initiatives, by understanding the client’s journey across channels and improved the list of keywords averaging a 30% decrease in cost per acquisition using Google AdWords and organic traffic backlinks.

Community Experience

Angel Animal Hospital

Education

Masters in Business Administration, Certification in Data Analytics (STEM)
Bachelors in Marketing Minor in Graphic Design and Sales

Other Experience/Awards/Publications

Assisted with the renovation of the Yale Peabody Museum, in their Graphic Design Department.
https://peabodyevolved.yale.edu/

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