Eileen L
Creative | Graphics Designer
Profile
Experienced Graphics/Visual Designer delivery communications content in deadline-driven environments. Expertise in multimedia storytelling, information design, content management systems. Tailored communications to target audience leveraging user analysis and brand goals. Able to deliver workflow crafting visual design systems for team production goals by leveraging adobe.
Key Skills & Competencies
- Art & Creative Direction | Multimedia Storytelling | User-centric Information Design
- Style Guides / Brand Guidelines | Communications Directives | Iconography | Logos |
- Adobe Creative Suite, InDesign, Photoshop, Acrobat, Illustrator
- Illustration / Diagrams / Procreate
- User Experience Design, UI Design, Wireframes & Prototypes (Figma, Sketch)
- Data Analysis / Excel / Open AI
- Communication & Collaboration, Project Management, Creative Problem Solving
Professional Experience
Freelance Designer — 4 years
• Book and advertising design projects, end-to-end creative direction.
• Manage client acquisition, communications and delivery expectations.
Design & Production Manager, DeSales Media, Brooklyn, NY — 1 year
• Redesigned and modernized publication delivering UX/UI guidelines.
• Conducted user research, created visual accessibility pathways.
• Developed The Tablet Jr., growing audience and subscriptions.
• Partnered with ad teams to improve revenue through layout optimization.
Senior Designer, Hearst Connecticut Media, Norwalk, CT — 5 years
• Led design integration for acquisitions using agency templates.
• Created accessible visual content for print and digital platforms.
• Designed data visualizations for complex datasets.
Senior Designer / Information Designer, New York Daily News, NY — 13 years
• Explained diagrammatically breaking news events, with accessibility in mind, for viewers locally, nationally and internationally, in conjunction with top editors.
• Received, analyzed and processed data for information designed visuals for target need.
• Collaborated with editorial teams on accessible, impactful content.
• Supported enterprise with user-experience projects enabling data-driven storytelling.
• Participated in long term development projects by interpreting and gathered content to create visual impact on topics such as Child Obesity, Terrorism, and War.
• Participated in projects beyond breaking news events such as: Data Storytelling, Major News, Features/Lifestyles, Business, Sports, Advertising.
• Crafted visuals for print to digital transformation
Community Experience
Society of News Design (SND) - Past Member, Event Attendee
Society of Children's Book Writers & Illustrators - Member
Education
BA in Illustration, Fashion Institute of Technology, New York, NY
Instructional Design Certificate (Ongoing), Quinnipiac University, Hamden, CT
Certifications: Adobe Captivate (Adobe Certified), UX Design Circuit (General Assembly), Data Analysis Circuit (General Assembly)
Other Experience/Awards/Publications
Third Place, Catholic Press Awards - The Tablet
First Place, Society of Professional Journalists - Ruins Reborn Series