top of page

Jessica Cu.

Product Management/Usability & User Research


I am an IT professional with experience in product management, usability/user research, and digital marketing. I bring a unique perspective to product teams, blending my background in usability with my business experience as a product owner with P&L responsibility. An analytical thinker by nature, I offer a metrics-driven approach to optimizing conversion rates and meeting business goals.

Key Skills & Competencies

Hard Skills: Product Management, Usability Testing, User Research, A/B Testing, Web Analytics, Business Development, SEO, Digital Marketing Oversight (PPC, E-mail, Social, Affiliate), Excellent Verbal and Written Communication Skills

Soft Skills: Project & Team Leadership, Critical Thinking & Problem Solving, Decision-Making, Analytical, Detail-Oriented

Tech: Microsoft Office Suite (Word, PowerPoint, Excel), Google Workspace, Google Analytics, Adobe Test & Target, TechSmith Morae, Sharepoint, Zoom

Professional Experience

TicketNetwork, AVP E-Commerce (Product Manager), South Windsor, 4 years
-Responsible for P&L of company’s primary retail websites
-Developed strategy for all digital marketing channels (SEM/SEO, affiliates, email, social)
-Lead team of 11 people responsible for design, marketing, maintenance and growth of websites
-Analyzed data from A/B testing, customer feedback, sales reports and web analytics to glean insights and continuously improve conversation rates
-Developed business requirements for site features and functionality; measured results; prioritized development projects
-Improved brand awareness and acquired new customers through strategic partnerships
-Collaborated with internal and external PR team; completed media training; gave press interviews and attended events as spokesperson for the company

Key Accomplishments:
-Increased site’s GTV by more than 140% while maintaining target profit margin in first year of management
-Improved organic search traffic by more than 500% and site conversion rate by 36%
-Negotiated exclusive partnerships with ESPN and the New York Times
-Grew staff by hiring six new employees

Data Management, Inc., Web Marketer, Farmington, 1 year
-Implemented new SEO strategy; increased organic search traffic by more than 100%
-Developed and implemented strategy for all paid SEM campaigns (Yahoo and Google)
-Optimized landing pages for conversion; utilized web analytics to measure landing page effectiveness
-Designed surveys used to collect customer feedback; improved site usability based on results

The Hartford, User Experience Analyst (eBusiness & Technology division), Hartford, 8 months
-Designed usability test scenarios, wrote test plans, facilitated tests, prepared reports and made design recommendations
-Prototyped interfaces for use in usability testing
-Performed heuristic evaluations of existing user interfaces and provided recommendations for improvements
-Created wireframes as part of the design process; wrote UI specifications
-Advised business customers on best practices for user interfaces; helped develop company-wide set of UI standards

Community Experience

Board Chair, Valley Pre-School (4 years)


B.A. in Interactive Information Technology with a specialization in human-computer interaction (usability), University of Hartford

Other Experience/Awards/Publications

summa cum laude graduate

bottom of page