CONVERGE | New York City, NY
Performance marketing and managed services agency providing customer acquisition in digital, offline, & emerging media sectors.

Media Analyst – Media Buyer | 3 years
Recruited back to Converge by the VP of Analytics to manage end-to-end campaign operations for clients: DIRECTV, AT&T Fiber, and AAA Membership and AAA Auto Insurance. Oversaw media buying, performance metrics (KPIs), and vendor management to ensure efficient campaign execution.
 Tracked and reported client performance and vendor data, preparing weekly spend reports to monitor budget, circulation, and campaign performance.
 Identified and resolved operational issues impacting business performance, collaborating with internal teams to improve processes and outcomes.
 Assisted Program Management with campaign data preparation, ensuring data quality within the marketing database.
 Partnered with technology teams to develop and refine measurement, analysis, and reporting tools, enhancing data-driven decision-making and operational efficiency.
 Coordinated with publishers and Program Managers to resolve billing discrepancies, ensuring timely and accurate payments and account reconciliation.
 Communicated complex data insights and operational updates to internal teams and clients, contributing to strategic planning and campaign optimization.
 Direct campaign planning and execution of media buys for lead generation and customer acquisition campaigns.
 Consolidated and transformed manually provided campaign response data into visually enhanced Excel client reports; initiated efforts to automate and digitally streamline data transfer and reporting for increased efficiency.
 Monitored and forecasted monthly spending and performance for 19 different markets, analyzing results to adjust projections and ensure alignment with budgets and goals; implemented ongoing reconciliations and adjustments to optimize campaigns.
 Delivered strong campaign performance contributing to a 10% year-over-year increase in media budget allocation and market expansion.

Senior Account Executive – Media Buyer | 7 years
Recruited from print vendor to Converge to support the DIRECTV account with complex media analysis. Interpreted sales and marketing data, delivering actionable insights to drive campaign performance and client growth.
 Collaborated with marketing, analytics, and program management teams to coordinate projects, develop test matrices, and build analytic frameworks that informed strategic decision-making.
 Oversaw daily, weekly, and monthly tracking and reporting of campaign data, ensuring accuracy and timely delivery of performance assessments.
 Developed response curves, analyzed trends, and provided clear recommendations to optimize future initiatives.
 Provided performance data for client-ready presentations and data summaries, effectively communicating complex findings and recommendations to both internal teams and clients.
 Partnered with technology teams to enhance measurement, analysis, and reporting tools, improving efficiency.
 Monitored industry trends and competitive activity to inform campaign strategy.
 Managed multiple priorities while maintaining a high standard of accuracy in all deliverables.
 Collaborated with vendor to develop a test program expanding media footprint into rural markets by targeting client-prioritized zip codes and securing exclusive wrap placements. Enabled vendor monetization through insert sales, increasing program reach and sustainability. Following strong results, the vendor adopted the format as a standard offering, opening new revenue streams.
 Managed a unified media program, enabling independent DIRECTV dealers to access corporate bulk-buying rates and standardized creative assets—ensuring brand consistency, controlling market messaging, and reducing media costs.
 Promoted the dealer media program at annual conference, educating dealers on participation benefits and program mechanics, managing all invoice reconciliation and billing with vendors.
 Served as the primary liaison with DIRECTV finance teams to ensure seamless financial operations for dealer program.
 Rapidly provide alternate solutions for changing market conditions (crisis weather events, production issues, delivery delays, programs cancelling mailings).

Prior Roles:
RRD formerly Valassis/ADVO:
Sr. Client Services | 1 year
Sales Assistant | 3 years