The Cigna Group | Bloomfield, CT
Senior Business Inclusion Manager, Corporate Impact & Inclusion | 1 year / 10 months
Partnered with leaders across Cigna’s Healthcare business, serving more than 180M customers and 70,000 employees, to integrate practical inclusion practices into business planning, customer engagement, and cross-functional initiatives.
• Partnered with senior leaders across four business divisions and HR to embed inclusion into leadership practices, workforce initiatives, and business priorities.
• Co-developed a white paper on multigenerational inclusion with the Thought Leadership team, translating research into practical recommendations to inform wellness strategies for Cigna’s 37,000+ employer clients and support engagement with prospective clients.
• Collaborated with sales and RFP teams on more than 15 major client proposals annually, incorporating relevant inclusion practices to support new business opportunities and client retention.
• Applied consumer insights and cultural understanding to inform marketing strategies and customer communications, helping make them more relevant to diverse audiences.
• Used data and performance measures to evaluate initiatives, inform recommendations, and identify opportunities for improvement.

Senior Multicultural Marketing Manager | 8 years / 4 months
Led Cigna’s multicultural marketing strategy, managing an $8M+ annual investment to strengthen brand performance, engage customers, and support business growth.
• Developed marketing strategies informed by consumer research and audience insights, driving double-digit growth across core brand health metrics.
• Managed an $8M marketing investment across paid, owned, earned, and partnership channels, coordinating media, creative, digital, and customer engagement programs.
• Led marketing initiatives from consumer research and brand positioning through creative development, campaign execution, sponsorships, and performance evaluation.
• Built partnerships with celebrities, influencers, and community groups, that generated more than 150M PR impressions and helped increase preventive care engagement.
• Created Cigna’s first Inclusive Communications & Visual Guidelines and Multicultural Health Equity Framework, giving more than 10 teams practical guidance for developing more relevant and consistent customer communications.

UNILEVER — Englewood Cliffs, NJ
Associate Brand Development Manager, Knorr Hispanic | 4 years
Led brand development and marketing initiatives for Knorr Hispanic, using consumer insights to guide product innovation, strengthen brand engagement, and support business growth.
• Identified growth opportunities projected to generate $20M in incremental growth over five years, translating consumer insights into targeted marketing and brand strategies.
• Managed Spanish-language campaigns across television, digital, retail, and consumer engagement channels.
• Developed Knorr’s first Hispanic recipe platform and launched the brand’s first Spanish-language digital platform, expanding its content and consumer engagement.
• Worked with research, technical, regulatory, and legal teams to develop product claims that reflected consumer needs and met business and regulatory requirements.
• Coordinated product innovation initiatives across the U.S. and Mexico, moving projects from concept development to launch.

Associate Brand Development Manager, Knorr Sides | 3 years
Managed product innovation and portfolio improvement for Knorr Sides, a $350M business, balancing consumer needs, product quality and cost efficiency.
• Led three major product launches, including a 25% sodium reduction initiative across the top 20 products.
• Built a three-year innovation and renovation roadmap for the U.S. and Canadian markets.
• Delivered $500K in cost savings through packaging and ingredient changes while maintaining product quality and consumer satisfaction.

Associate Brand Building Manager, Knorr Multicultural | 5 years
Helped build multicultural marketing into a business growth platform, contributing to the doubling of the business over five years through consumer-led marketing, product launches, and brand development.
• Managed more than $5M in annual marketing investment across media, retail, celebrity partnerships, public relations, and consumer engagement programs.
• Led 17 new products and rebranding of 47 existing products to strengthen brand relevance and broaden consumer appeal.
• Coordinated cross-functional teams across the U.S. and Latin America, managing marketing and product initiatives from planning through launch.