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Jessica Cog.

Vice President of Design / Art Direction

Profile

As a strategic and innovative creative leader, I combine visionary thinking with practical execution to drive brand growth and market impact. I thrive in collaborative environments, leading teams to produce work that is both creative and commercially effective, while maintaining a clear focus on organizational goals.

Key Skills & Competencies

SKILLS
Marketing • Branding & Strategy • Team Leadership & Mentorship • Web Design • Performance Creative Design • UI/UX Design • Video & Animation Direction • Business Development • Creative Operations & Workflow • Community Building • DEI Advocacy • Cross-Functional Team Building • Exec. Stakeholder Collaboration • Campaign Concepting through Execution • Agile & Scrum Project Management • C-Suite Presentation & Communication

+Management+
• Creative Pricing • Sales Strategy • Pitch Decks • Brand Architecture • Integrated Marketing Campaigns

Professional Experience

Creative Mentorship, Remote — Chief Creative Officer | 2 yrs
Founded a nonprofit initiative dedicated to helping creatives and professionals navigate a challenging job market.
• Provide portfolio reviews, career mentorship, and job search resources to art directors,
designers, and emerging creatives.
• Continue to grow a network of industry professionals and offer one-on-one guidance that helps individuals land new roles, boost confidence, and advance their creative careers.
• Served creatives on a pro-bono basis.

Directive Consulting, Newport Beach, CA — Vice President of Creative Strategy | 1.5 yrs
Led the global creative strategy department and managed a high-performing team of art directors, designers, and project managers.
• Directed the creative vision for integrated B2B SaaS campaigns across web, paid media, and organic content.
• Implemented scalable creative processes and introduced new client-facing service offerings, driving retention and upsells.
• Spearheaded multimillion-dollar branding projects for leading enterprise brands.
• Positioned creative as a revenue-generating function by aligning design with measurable business outcomes.

Rume Healthcare, Newport Beach, CA — Vice President of Design | 1 yr
Built and scaled an in-house creative team from the ground up, overseeing brand development, digital strategy, and internal design operations. Collaborated directly with C-suite to define company-wide mission, vision, and values.
• Led end-to-end creative execution of Rume’s telehealth platform, including UI/UX for web and mobile, animated videos (top, middle, and bottom funnel), social strategy, and print product packaging.
• Oversaw all creative development for multivitamin and at-home test kit lines.
• Spearheaded the design of Rume’s interior and exterior health clinic environments.
• Drove cross-functional alignment between design, product, and marketing, contributing to scalable business growth and market expansion.

New Park Creative, Hartford, CT — Creative Director | 1 yr
Oversaw all brand, digital, and motion design projects of leading digital marketing agency serving clients across healthcare, tech, and nonprofit sectors. Directed cross-functional teams in delivering brand development, explainer videos, websites, and interior branding for clients including Goodroot, Penstock, Breez Health, Wellinks, and Root Center for Advanced Recovery.
• Championed process optimization and introduced new project management workflows.
• Drove strategic creative development, helping to reposition client brands and elevate their digital
presence, resulting in increased engagement and conversions.

Grim Panda Software, Providence, RI — Art Director | 7 years
Led concept-to-execution creative for mobile games, wellness brands, and direct-to-consumer clients for Fortune 500 companies such as Coca-Cola, Nintendo, Amazon, Disney, and more.
• Directed video, animation, development and design teams to create high-impact digital ads.
• Developed creative strategy for user acquisition, improving ad performance through A/B testing
and rapid iteration.
• Played a key role in elevating the visual identity of partner brands and contributed to business development through creative consulting and leadership.

Community Experience

Creative Mentorship | Non-profit | Remote
Engage in professional communities, sharing knowledge and mentoring emerging creatives.
• Contribute through collaborative initiatives, speaking engagements, and creative networks, demonstrating my commitment to fostering growth, inclusion, and innovation within the industry.

Board member - Windham

Untapped Potential, Hartford, CT — Mentor & Advisory Council Member | 2 yrs
Serve as a marketing and creative advisor—and active advisory councilmember—for a CT-based Benefit Corp dedicated to supporting women re-entering the workforce.
• Lead mock interviews, conduct LinkedIn audits, and provide strategic coaching for women in career transitions.
• Oversee the organization’s outsourced marketing partners, while guiding brand positioning, resume design, and storytelling strategy to boost confidence and increase hireability.

Education

BA, Game Art & Design, Westwood College - Denver North, Denver, CO
AA, Art/Art Studies, General - Community College of Rhode Island, Warwick, RI

Other Experience/Awards/Publications

Marquis Who's Who Among American Leadership

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