
Paula D.
Communications
Profile
Story-driven creative passionate about producing content that connects—whether through copy, video, photography, or SEO strategy on your website, blog, vlog or social media.
Key Skills & Competencies
- Website Content, SEO Strategy, Strategic Thinking, Collaboration
- Video Production, Copywriting, Copy Editing
- Graphics Design Tools: Adobe Photoshop (Proficient, InDesign (Limited) Canva (Expert)
- Content Management Software (CMS), Wordpress or others
- Social media savvy - all platforms
- Constant Contact, Eventbrite, Final Cut Pro, Google Analytics, Survey Monkey
- Google & Microsoft Suite (spreadsheets, presentations, documents)
Professional Experience
Communications Specialist, University of Massachusetts Chan Medical School, 3 years
Led multimedia and content creation efforts to boost visibility, engagement, and recruitment at one of the top medical schools in the country and the largest public-sector mental health provider in the Northeast.
- Founded and managed their YouTube channel, growing it organically to 1,000+ subscribers and 200,000+ views through the production of 100+ original videos.
-Created and edited a wide range of content—stories, graphics, photos for the website and social media channels. Maintained and optimized the department website to boost user engagement.
- Contributed to increased job and residency applications through targeted digital storytelling and strategic content.
-Authored feature stories on recent research, grant awards, and faculty news for website and news pages.
-Produced and distributed three separate newsletters with a combined reach of over 4,000 subscribers.
Producer, Paula Darlington Associates LLC, 12 years (concurrent)
Increased awareness and sales through graphics and copywriting content as well as video production.
- Created content for email, social media, and websites content. Videotaped live events.
-Produced promotional videos as well as videos of more than 100 individual performances.
-Created Wordpress websites and taught businesses how to use them.
Media Center Manager/Educator, Region 9 and Weston Board of Education, 6 years
Managed media center at Joel Barlow High School. Substitute teacher in a high school. Taught all grades. Assisted in teaching varied subjects for short and long-term engagements. Topics included art, English, foreign languages, music, and western civilization.
Box Office Manager (grant position), Western Connecticut State University, 2 years
Managed box office for the Theatre and Music Departments.
-Produced promotional videos of shows which increased individual show receipts by close to 70%.
-Updated website and social media.
-Wrote promotional copy and press releases.
-Oversaw a team of 30 students.
- Coordinated the production of programs and lawn signs. Handled receipts of approximately $65,000.
-Increased sales by thousands of dollars by optimizing the Eventbrite platform.
Account Executive, Comcast Spotlight, CT, 2 years
Sold TV advertising to local area businesses. Created advertising campaigns. Won an award
for reaching 100% of budget during an economic downturn. Maintained client relations with a
variety of businesses.
Freelance Marketing Coordinator, Moss Warner, 1 year
Produced promotional materials and acquired props for the successful annual Mars Candy
sales conference with over 500 attendees. Wrote and edited copy for Bayer’s Illuminations
publication and speeches for Mars Candy executives.
Community Experience
Redding DTC , Member, 14 years.
Town of Redding, NJ, Parks and Recreation Commissioner, 4 years
Education
B.A. Journalism/English, University of Richmond, VA
M.B.A. Organizational Psychology, Baruch College, New York, NY
Certificate in Filmmaking, New York Film Academy, New York, NY
Certificates in Event & Meeting Management and Technical Production, E.L.I.
Other Experience/Awards/Publications
Beta Gamma Sigma
