Marketing & PR
Creative thinker and seasoned media specialist with diverse experience in Marketing and Public Relations. Co-Founder of INGroup Creative, a boutique Marketing, PR and Business Strategy company and Co-Owner of Eat IN Connecticut, a social network for CT's food & drink enthusiasts, helping to grow its following to more than 30,000.
Key Skills & Competencies
Graphic Design | Strategic Marketing | PR Campaign Management | Media Relations | Digital/Social Media | Community Engagement
Co-Founder, Eat IN Connecticut and INGroup Creative, West Hartford, CT | 6 yrs
Passionately builds community through food and drink for clients primarily in the hospitality and lifestyle industries.
Directs graphic design, public relations and media strategy.
Helps clients stories be heard and remembered.
Freelance PR Consultant, West Hartford, CT | 7 yrs
Provide media relations for small businesses to large brands. Develop PR campaign plans that result in earned media placement. History of successful placement in the following media outlets: The New York Times, The New York Post, The Hartford Courant, New Haven Register, CT Post; Monthly Print: Turley Publications, HEARST CT Media Magazines; Monthly Magazines: Working Mother Magazine, Hartford Magazine, Connecticut Magazine, West Hartford Magazine, Natural Nutmeg, Edible Nutmeg, and Yankee Magazine; Online: Patch.com, MommyPoppins.com, We-Ha.com, EdibleNutmeg.com, as well as all major television affiliate stations throughout the state of CT.
Sr. Account Executive, Dentsu Communications, New York City, New York | 4 yrs
Worked on dynamic public relations campaigns for a variety of clients in the following sectors: restaurant, food, beverage, fashion, jewelry and education. Specialized in media relations and account management.
Clients: IPPUDO NY, Archipelago Restaurant, House Foods Tofu, Suntory Iyemon Cha, Suntory Yamazaki Whiskey, Formaggio Asiago DOP, Speck Alto Adige, Pearl River Mart, UNIQLO, and The Siemens Foundation.
Associate Director of Development, Special Olympics of CT, Hamden, CT | 2.5 yrs
Marketing & Public Relations Coordinator, H.Pearce Company Realtors, North Haven, CT | 3 yrs
PR Co-Chair, Junior League of Hartford - Sustaining Member and Volunteer for 11 yrs running.
In addition served on the following committees: JLH League Lines Newsletter, Show House Public Relations Chair, JLH Public Relations Chair, Fundraising & Special Events Co-chair, Show House PR Co-Chair.
Public Relations, Fundraising & Development, New York Junior League - 5 yrs
Served on the Public Relations and Special Events Committees, raising awareness of the League and raising much needed funding for the programs and projects of the NYJL.
BA, Public Relations, Marketing, Quinnipiac University, Hamden, CT
Certificate of Academic Excellence in PR, PRSSA 2 yrs, 4 yr Division I Scholarship Athlete for Women's Volleyball Team, Team Captain, served as Assistant Coach following graduation.
Volunteer of the Year Award - Junior League of Hartford