Energetic Marketing, Communications and Media Specialist with experience managing commercial accounts, retail operations and overall client relations. Passionate about improving communications for clients. Experienced entrepreneur with an expertise in connection and engagement that drives awareness, passionate loyalty, and business growth.
Key Skills & Competencies
• Media Relations Strategy • Message Development • Communications/PR Plans • Brand Marketing • Fundraising • Community Outreach • Volunteer Coordination • Event Planning • Relationship Building • Strategic Marketing & Promotions • Analytic Problem Solving • Strategic Planning • Employee Relations
Public Relations Specialist, Alliances by Alisa Media Relations 3 years, current
Consistently secure targeted local and national media placements to achieve client business goals.
Clients include: Western CT Health Network, Nutmeg State Financial Credit Union, CT Landmarks, Ability Beyond, Simsbury Free Library and Starling Physicians. Media Hits include: Cosmopolitan Magazine, The Kiplinger Letter, “Good Morning CT”, “CT Live! ,” the CT Post, and the Hartford Courant.
Produce accurate, persuasive written and oral communications on tight deadlines including press releases, media advisories, client bios, newsletters, and promotional materials.
Manage media inquiries and interview requests in a timely fashion.
Proactively pitch story ideas to editors, producers and writers.
Develop talking points and scripts for client speaking engagements and interview opportunities.
Create content for social media channels.
Research industry trends, identifying opportunities for media coverage and fresh story ideas.
Marketing Communications Manager, Great Clips Franchisee, Wallingford, CT 6 years, current
Oversee all Marketing and PR efforts of national hair salon brand, creating marketing plans that consistently increase brand recognition and are Instrumental in penetrating a new market. Increased customer count by 15% in two-year period, 25% by third year. Tremendous success raising awareness through guerilla marketing efforts and annual community events.
Create targeted marketing campaigns and brand development strategies and conduct analytical reviews of existing initiatives.
Present Annual Great Clips Scholarship, a Corporate Scholarship Program that awards $100,000 in Scholarships to cosmetology students nationwide.
Oversee all public relations efforts, write press releases, maintain media relationships and provide content for Facebook business page and local social media groups.
Plan and execute fundraisers to support local businesses and charities including Masonicare of Wallingford’s “New Haven Walk to End Alzheimer’s”, Wallingford YMCA Dolphins Swim Team, Yalesville Little League and Coginchaug Girls Basketball.
Participate in annual Community Events such as “Celebrate Wallingford” and “The Daffodil Festival”.
Program Director, The Miracle League of CT, West Hartford, CT 3 years Developed and oversaw the Miracle League of CT's Recreational and Educational programming for this 501c(3) dedicated to providing recreational and sporting opportunities for children with physical and/or cognitive challenges at accessible facilities.
Expanded existing program offerings and grew the organization from local to state-wide in three-years.
Supported the organization's mission with a comprehensive communications plan.
Collaborated with The Board of Directors on fundraising, strategic planning and development to achieve program goals.
Forged partnerships with The Connecticut Science Center, Playhouse on Park, The Bushnell, Chapter 126, iCan Bike and The Mandell Jewish Community Center.
Oversaw all Public Relations efforts.
Developed Volunteer and Community Engagement Programs, increasing volunteers by 25%.
Created fundraising strategies and made recommendations to improve fundraising programs.
Interfaced with Advisory Board, Board Members, Business owners and C-Suite Executives.
Chair of Organization’s Annual Halloween Event.
Owner, Better Giving by Kipling, Avon, CT 7 years
Owned and operated a successful gift and home décor boutique specializing in luxury goods and handmade artisan items. Oversaw all staffing including recruiting and retention, employee onboarding, and payroll. AWARD: 1st Runner-Up for Best Gift Shop in Hartford Magazine “Best of Hartford 2011 Reader’s Poll” in 1st Year.
Provided design services for clients and negotiated vendor contracts.
Developed In-Store Incentives, Customer Wish Lists, VIP Buyer’s Programs, Bridal Registries, etc.
Created Social Media and Email Marketing campaigns.
Organized and hosted Fundraisers and In-Store Events for businesses, organizations and charities.
Senior Media Specialist, Cairns & Associates, New York, NY 2 years
Represented high-end luxury goods, entertainment and consumer goods clients and booked media in all areas. Client List included: Universal Studios, Swarovski Crystal, Waterman Pens, Volvo, and Thymes LTD. Created Media Campaigns and provided updates to agency account teams and clients. Maintained and updated print, television and radio media lists. Trained Account Coordinators and Assistant Account Executives.
Publicist, Planned Television Arts, a Division of Ruder Finn, New York, NY 3 years
Represented numerous authors, celebrities and organizations and placed media in all areas of radio, print and broadcast. Managed client relations, wrote press releases, and created and maintained media lists.
Simsbury Junior Women’s Club – Education Committee
Hartford Public Library – Revenue Enhancement Committee
Simsbury High School – Musical Publicity Committee
Miracle League of CT Event Chair – “Trick-or-Treat Miracle League Style”
BA Journalism, Temple University, Philadelphia, PA
International Center of Photography, New York, NY