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Jeannette D

Public Relations, Entrepreneurship, Marketing, Events

Profile

Public relations, marketing, and business development professional with experience building programs, leading workshops, and working directly with small businesses and community-based organizations. Known for connecting people, ideas, and resources to drive visibility, growth, and meaningful community impact.

Key Skills & Competencies

Public Relations & Media Strategy | Business Development & Partnerships
Marketing Strategy & Brand Positioning | Event Production & Management
Community Engagement | Small Business Support & Entrepreneurship
Content Strategy & Storytelling | Program & Workshop Development

Professional Experience

PROFESSIONAL EXPERIENCE
Founder & Owner
INGroup Creative PR & Marketing | 9 years
Run a marketing and public relations firm serving small businesses, nonprofits, and community organizations.
• Develop and execute strategic campaigns focused on visibility, storytelling, and business growth
• Build partnerships with community leaders, organizations, and stakeholders to support client success
• Advise clients on brand positioning, communications strategy, and audience engagement

Director of Communications & Engagement
Hartford Taste | 5 years
Lead marketing, public relations, and partnership development for a large-scale, three-day food and culture event in downtown Hartford.
• Co-manage all aspects of event production, including vendor coordination, programming, logistics, and community partnerships
• Contributed to event growth from approximately 20,000 to over 50,000 attendees
• Support initiatives that have raised over $100,000 for CT Foodshare while highlighting and supporting dozens of small businesses

Founder
Eat IN Connecticut | 11 years
Built a platform highlighting local restaurants and food businesses across Connecticut.
• Reach over 100,000 monthly users through storytelling and digital content
• Develop partnerships that drive exposure and customer engagement for featured businesses

Interim Director of Communications
State of Connecticut – Secretary of the State | 1 year
Led communications strategy during the 2024 Presidential Election in a high-visibility, fast-paced environment.
• Managed a high volume of media requests and served as a key point of contact for press and public messaging
• Developed talking points, speeches, and official communications for statewide audiences
• Provided crisis communications support and guidance on time-sensitive and emerging issues

Program Manager & Business Advisor
University of Hartford Entrepreneurial Center | 4 years
Advised small business owners across all aspects of business development, including marketing, branding, operations, and growth strategy.
• Led workshops and delivered programming focused on public relations, storytelling, and business planning
• Built partnerships with community organizations to support entrepreneur success and program engagement
• Managed a team of advisors supporting small business clients

+++++++++++PROGRAMS, WORKSHOPS & TEACHING++++++++++
International Hartford | Curriculum Advisor & Instructor | 1 year
Design curriculum and support rollout of small business training programs
Develop and lead workshops in marketing, public relations, and business strategy

Quinnipiac University | Adjunct Professor | 2 years
Teach Social Media & Society and Public Relations

The 224 EcoSpace (Artists of Color Accelerator) | Instructor | 4 years
Lead workshops on branding, storytelling, and marketing strategy
Support entrepreneurs in developing messaging and business identity

reSET Impact Accelerator | Program Facilitator | 1 year
Delivered programming on marketing, storytelling, and audience development

Community Experience

COMMUNITY ENGAGEMENT
Provide ongoing guidance to small businesses and entrepreneurs on marketing, storytelling, and business development
Support organizations including Gather55, Connecticut Restaurant & Hospitality groups, and local economic development initiatives
Organize and contribute to events focused on small business support, access to capital, and community impact
Speak at events and lead workshops on marketing, business development, and community engagement

Education

EDUCATION
MBA, University of Massachusetts Amherst
BS, Finance & Economics, University of Massachusetts Amherst

Other Experience/Awards/Publications

State of Connecticut General Assembly Official Citation,

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