
Jason B.
IT | Senior Gen AI Software Engineer | Infrastructure and Cloud Expert
Profile
Full-stack and e-commerce technology leader with 15+ years of experience designing scalable web platforms, APIs, cloud-based solutions, and data-driven digital experiences. Brings broad expertise across programming languages, cloud technologies, and database environments. Leads complex platform migrations, third-party integrations, and high-impact initiatives that improve performance and customer outcomes. Product-minded builder known for translating business needs into pragmatic, scalable technical solutions in agile environments.
Key Skills & Competencies
e-commerce | Technical Leadership | Programming | Business Planning | Creative Problem Solving | Vendor Management | Go-to-market Strategy | Innovation | Stakeholder Management
Tech: Liquid, JavaScript, TypeScript, React, Vue.js, Node.js, PHP, HTML5, and CSS3
complemented by proficiency in cloud platforms (AWS, GCP) and database management (MySQL, Oracle, SQL Server, Postgres)
Excel in agile environments, consistently driving innovation in web development processes.
Professional Experience
Senior Engineering Manager for North America
Breezeline · 2.5 yrs, current | New London County, CT / remote
As the Senior Engineering Manager for North America, I lead a cross-functional team of developers, engineers, and product owners in creating innovative digital solutions that enhance customer experiences across our platform. My focus is on delivering unparalleled digital experiences that drive business growth and customer loyalty. By leveraging emerging technologies and fostering a culture of curiosity and excellence, my team and I are reshaping the digital landscape in North America, empowering both our organization and our customers to thrive in an increasingly digital world.
• Define and execute the technological roadmap for our digital experience initiatives, aligning with broader organizational strategies and customer needs.
• Oversee the end-to-end development process, from conceptualization to deployment, ensuring high-quality solutions that adhere to our reference architecture.
• Drive fast, effective technology decision-making and foster collaboration between technical and non-technical teams.
• Manage core technology assets, optimizing reliability, functionality, and cost-efficiency while reducing technical debt.
• Lead and develop engineering talent, working closely with Chapter Leads to ensure optimal capability mix and resource allocation.
• Champion a customer-centric approach, continuously analyzing and improving the technical drivers of customer satisfaction and NPS.
• Facilitate innovation and agile delivery by reducing bureaucracy and effectively managing conflicts and dependencies across teams.
Senior Engineering Manager
Serta Simmons Bedding, LLC - 1 yr 9 mos | Atlanta, GA · Remote
As an Engineering Manager, I led a software engineering team to better serve the business. I built, supported, and delivered results with my team in a timely manner. I also collaborated both within Engineering and with our partner teams to find where we could best serve the business. One of my primary goals was to help drive forward new technologies and processes to ensure we were constantly improving while bringing value and commitment to an exciting and fast-paced environment.
• Led an Engineering team to migrate $100M+ in sales from the Tuft & Needle ecommerce solution to Shopify within a 3-month aggressive timeline while contributing and informing project planning and road mapping.
• Reported to the Director of Ecommerce, Engineering, and partnered with senior engineering leadership on strategic planning to continuously improve and align business priorities.
• Worked with our Product, Engineering, Design, Performance Marketing, and other cross-functional teams to ensure collaboration and delivery of third-party integrations into the Shopify platform.
• Had a service-oriented and product quality mindset while driving technical excellence across the organization, leading to increased page performance and conversion rate optimization.
• Worked closely with the product management team to ensure we were building the best digital product and meeting and maintaining expectations with stakeholders.
• Drove the execution and success of multiple complex technical projects, including the migration of Serta and BeautyRest to the new Shopify experience.
Software Engineering Manager
Trekeffect · 6.5 yrs | East Lyme, CT · Remote
• Developed a Shopify business selling over 10,000+ Swimsuits, generating over $1M in sales
• Architected a headless solution using Prismic for Content Management and Shopify API’s
• Designed advertising campaigns for Facebook and Instagram ads at $200K in ad spend per month to drive cold traffic and maintain remarketing channels for warm and hot audiences
• Ensure prompt delivery of goods at a high quality from overseas suppliers
• Optimize the buyer’s journey to increase conversions with automated calculations to monitor performance of running advertising campaigns
• Integrated multiple merchant providers, including PayPal Express, ShopPay to provide customers with multiple payment options
Principal Software Development Engineer
Travelers · 1 yr 5 mos | Hartford, CT
• Lead a team of 20+ engineers for the travelers.com insurance platform to migrate from legacy systems
• Mentored developers and worked with multiple teams to support integrations including payments
• Presented solutions to the Chief Information Officer and other stake holders on project updates
• Lead scrum meetings to understand the scope of work and help support other teammates
• Develop the technical strategy to support multiple cloud systems and applications using React, Angular, Typescript with a focus on other client-side technologies.
• Collaborated with marketing to coordinate requirements and plan out new features and strategic implementation for tying in new functionality and systems
Senior Frontend Developer
Wearsafe Labs · 5 yrs 7 mos | Hartford, CT
• Developed and scoped project requirements to establish clear estimates for project planning
• Led the development of the Wearsafe.help application while managing frontend engineers
• Built the technology stack and repaired the existing code base to release an MVP for institutional investors
• Constructed the architecture and built the framework for the .HELP enterprise platform
• Met with executives to align strategic direction for the ecommerce store and future platforms
Senior User Interface Developer Consultant
Hertz · 3 yrs 9 mos | Park Ridge, NJ
• Managed developers while researching and developing project requirements and estimates
• Pioneered the front-end development of the new Hertz Car Sales web application to sell vehicles post rental
• Integrated Backbone.js, Twitter Bootstrap, Compass, SASS and HTML5 into existing code base
• Constructed the JavaScript architecture and built the framework for the HCS search engine
• Built custom components and templates using the CQ5 CMS to increase marketing promotional channels
Community Experience
Education
MBA, Finance - University of Hartford, West Hartford, CT
BS, Business/Finance - Endicott College
Other Experience/Awards/Publications
