Marisa M.

Marketing Communications/PR/Event planning

Profile

Bilingual Public Relations and MarComm professional with expertise in product launches, advocacy engagement, and event planning. Global, strategic communications experience in Europe, the Middle East, and Africa (EMEA) including creative content development and trade show management. Tech-savvy with a background in packaging engineering and early career work with large multinationals in the automotive industry. Can create optimal workflows and brings a strong project management strength to deadline-driven communications work.

Key Skills & Competencies

• Experienced researcher, writer and editor of press releases, blog posts, white papers, op-eds, executive talking points and presentations
• Event and project management expertise
• Negotiation, data analysis, strategic sourcing
• Ability to build and maintain relationships
• Six Sigma Certified Green Belt, Lean manufacturing, Quality Control Methodologies
• Spanish Speaking

Professional Experience

Account Director, CW8 Communications, Dublin, Ireland (remote telework) 1 year, current
Global strategic brand communications and PR firm, advising new technology companies and disruptive corporations.
Research, develop and pitch campaign ideas for potential new clients in cutting edge industries such as Blockchain, Cryptocurrency, Fintech and Aviation Services.
Develop content ideas and execute ideas in written form, namely press releases, op-ed articles and white papers for clients such as Ding, Colu, Gategroup and The Relevance House.
Support content creation and editing for events at trade shows such as the Mobile World Congress in Barcelona, Spain, World Traveling, Catering and Onboard Services Expo in Hamburg, Germany and the Dublin Tech Summit in Dublin, Ireland.
Key Success: Created successful messaging for Ding, the world’s largest top-up provider, during the Mobile World Congress, achieving global coverage & media interviews (Bloomberg, Irish Times, Reuters) for the CEO without a new product launch.

Account Manager, Edelman, Barcelona, Spain 2 years
Global communications firm that partners with businesses to evolve, promote and protect their brand
Designed and coordinated central communication campaigns for Hewlett Packard’s Imaging and Printing Group in 36 countries in Europe, the Middle East, and Africa (EMEA).
Coordinated large scale events for HP with responsibilities including the development of content and messaging and managing agendas for over 100 attendees (media, analysts and HP executives).
Ensured attendance of 86 journalists and developed content for the Science of Supplies media tour in nine EMEA countries.
Managed HP’s EMEA Executive Visibility Program by identifying media interview opportunities for executives.
Prepared quarterly campaign plans, ensuring they met budget requirements.
Key Success: Created PR concept for ‘LaserJet Pays You Back’ marketing campaign - achieving 800+ articles in EMEA , more than the annual EMEA product launch that same year.

Purchasing, Category Team Member, Henkel, Madison Heights, MI 4 years
Multinational, German Corporation, operating in the consumer goods and industrial sectors
Managed portfolio of $40 Million in North American Packaging spend, 200+ vendors & 3,500+ part numbers.
Responsible for $8 Million globally of Industrial Packaging spend.
Key Success: Developed & implemented regional & global strategies, saving Henkel $900,000 in 2007.
Key Success: Led complexity reduction program to reduce number of steel drum SKU’s by 32%.

Community Experience

CT State Deputy Communications Lead, Moms Demand Action for Gun Sense in America, Hartford, CT

Education

Masters in Business Administration – Universitat Pompeu Fabra, Barcelona, Spain
Bachelor of Science, Packaging Specialization – Michigan State University, East Lansing, Michigan

Other Experience/Awards/Publications

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