PB

Operations Management

Profile

Operations professional with a strong foundation in consumer insights. Helps companies understand their client base and make sense of their day-to-day operations to maximize efficiencies.

Key Skills & Competencies

Operations Management • Project Management • Technology Project Implementation
• Training • Analytical Thinker • Customer Insights • Bilingual – Spanish
Technical Skills: Microsoft Office 365; Google Productivity Tools (Gmail, Search, Docs, Sheets, Slides, Drive, Photos, Scholar, YouTube)
Business and Billing Management Platforms (17Hats, Office RND)
Website Platforms (Wordpress, Divi Builder)
Research Databases (LexisNexis, ComScore, eMarketer, Euromonitor, Pew Research)
Virtual Call Systems (Zoom, Skype, FaceTime, Google Meet)
Event Registration Platforms (Eventbrite)
CRM Platforms (Nutshell, Mailchimp)
Social Media Platforms (Instagram, Facebook, LinkedIn)
Other tools (Adobe Acrobat, Brivo, Canva, Ezeep, Harvest, Anytime Mailbox, Keeper Security, Loom Video, Asana, Slack, Toluna QuickSurveys, Survey Monkey)

Professional Experience

Community & Operations Manager, Women-Centric Co-working Space | Fairfield, Co., CT 1.5 years
A coworking hub for marketing and health & wellness professionals.
Manage day-to-day office operations, procedures and resources to facilitate organizational effectiveness and efficiency.
Design and deploy Business Operations Manual to standardize business workstreams, create a knowledge repository and create accountability.
Develop, implement and manage a Virtual Office program to streamline mail management operations and add revenue stream.
Train and mentor new staff.
Train staff on new procedures and new software.

Client Experience Manager, CBP | Norwalk, CT 3 years
Photography Studio.
Improved client experience by identifying engagement gaps to exceed client expectations.
Strengthened the CBP brand by creating structure, refining the inner workings of the business.
Implemented systems that streamlined project execution and outcome.

Marketing Research Consultant, A+E NETWORKS | New York, NY 1 year
Global Media and Entertainment Brand Portfolio.
Leveraged digital programming consumption data to identify actionable insights that impacted media and programming optimizations.


Director Consumer Insights, MINDSHARE | New York, NY 4 years
Associate Director
Manager
Global, multi-award winning, media agency network.
Clients included: Bacardi, LG, Land Rover, Nature Made, Nordstrom, Diesel.
Synthesized, aggregated, and clearly communicated key research insights to drive world-class marketing campaigns.
Partnered with the communications and strategy teams to define the most important research questions, and have a clear POV on the most important insights needed for their success.
Lead development of Consumer Insights capabilities: moments of receptivity and consumer journeys.
Led a team of 4 and managed 5 vendors to service the consumer insight needs of the agency’s top accounts.

Senior Associate, Digital Media Analytics, MINDSHARE | New York, NY 1.5 years
Assisted in the evaluation of media & analytics partner offerings to educate the team of digital media planners and buyers.

Community Experience

Literacy Volunteers - Taught English to a group of native spanish speaking individuals

Education

Bachelor in Corporate and Organizational Studies, GPA 3.5 | University of Connecticut, Stamford, CT

Other Experience/Awards/Publications

© 2020 by Untapped Potential Inc.

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