Marketing Communications Consultant, Blecher Digital – NJ, FL CT (8 years)

Craft data-driven digital marketing strategies for corporations and nonprofits, incorporating online advertising, content marketing, social media, and SEO, continually optimizing based on insights.
• Collaborate with sales teams to design and implement a conversion-focused strategy, integrating lead generation, customer engagement, and personalized touchpoints.
• Define specific, measurable KPIs aligned with business goals, implement robust tracking systems, and adapt indicators based on evolving business needs.
• Foster creativity, explore emerging trends, and collaborate on implementing cutting-edge solutions, iterating based on feedback and performance.
• Prioritize and execute multi-channel marketing campaigns, ensuring consistent messaging and brand presence, and optimize strategies for maximum growth and ROI.

Partner + Director of Digital Strategy, Digital Pulp – New York, NY (5 years)

Managed the operations of the digital agency, making strategic decisions, pitching new business and ensuring financial success. Created and oversaw the demand generation strategy for top Fortune 100 clients and fast-growing mature tech companies.
• Led, mentored, and developed high-performing marketing, creative and technology teams, fostering a culture of collaboration, innovation, and results-orientation.
• Elevated client decision-making through the strategic use of data, including competitive market research, persona development, and customer journey mapping.
• Clarified and redefined brand positioning, key messaging, and creative direction in response to customer insight data.
• Tracked, measured, and analyzed campaign results, leveraging insights to iterate and enhance performance against objectives.
• Oversaw and optimized the marketing budget, ensuring effective allocation of resources to maximize ROI.
Clients include:
Retail Goods (L’Oreal, Redken, Atkins, Duracell, 1800Flowers, Sally Hensen, CuddleDuds, Polartec)
SaaS Platforms (DoubleClick, MessageLabs, Health Dialog, Verisk Health)
Healthcare (Bausch + Lomb, Quest Diagnostics, Pfizer, Visiting Nurse Service of NY)
Finance (JP Morgan Chase, Citibank, Shore Bank, State Street Global Markets, FannieMae)
Real Estate (Citi Habitats, Corcoran)
Airline (Continental Airlines, United Airlines)
Publishing (Wiley, Scholastic, Science Magazine, Harvard Business Review, The Forward)
Higher Ed (Harvard Kennedy School, Dartmouth, MIT Sloan, NYU Stern, Columbia, Juilliard)
Research (Open Society Institute, Urban Institute, MDRC, Markle Foundation)
NonProfit (Make a Wish, ChildFund, Natural Resources Defense Council (NRDC), Smile Train, Guggenheim Foundation, NY Botanical Gardens, MET Opera)

Executive Producer, Digital Pulp – New York, NY (7 years)

Managed a team of 30 web producers, designers, content writers, motion designers, front-end developers and back-end programmers. Designed, developed, and launched highly-targeted campaigns that included paid advertising, email marketing, content marketing, account-based marketing, events, and more.
• Implemented strategies and programs to generate, qualify, and nurture leads to create a steady pipeline for the sales team.
• Drove targeted marketing strategies for high-value accounts to create personalized buying experiences across all marketing channels.
• Collaborated with the content team to leverage and produce content that resonates with the target audience and drives engagement.
• Led the strategy and execution of events, both virtual and in-person, to foster connections and drive leads.

Prior roles: Digital Pulp, Senior Web Producer (2 years); Ogilvy Interactive, Web Producer (1 year)