Blecher Digital, Marketing Communications Consultant – NJ, FL CT (8 years)

Crafting data-driven digital marketing strategies for corporations and nonprofits, incorporating online advertising, content marketing, social media, and SEO, continually optimizing based on insights.
Collaborating with sales teams to design and implement a conversion-focused strategy, integrating lead generation, customer engagement, and personalized touchpoints.
Defining specific, measurable KPIs aligned with business goals, implementing robust tracking systems, and adapting indicators based on evolving business needs.
Fostering creativity, exploring emerging trends, and collaborating on implementing cutting-edge solutions, iterating based on feedback and performance.
Prioritizing and executing multi-channel marketing campaigns, ensuring consistent messaging and brand presence, and optimize strategies for maximum growth and ROI.

Partner + Director of Digital Strategy, Digital Pulp – New York, NY (5 years)

Managing the operations of the digital agency, making strategic decisions, pitching new business and ensuring financial success.
Create and oversee the demand generation strategy for our Fortune 25, Fortune 50 and Fortune 100 clients.
Lead, mentor, and develop high-performing marketing, creative and technology teams, fostering a culture of collaboration, innovation, and results-orientation.
Elevate client decision-making through the strategic use of data, including competitive market research, persona development, and customer journey mapping.
Clarify and redefine brand positioning, key messaging, and creative direction in response to customer insight data.
Track, measure, and analyze campaign results, leveraging insights to iterate and enhance performance against objectives.
Oversee and optimize the marketing budget, ensuring effective allocation of resources to maximize ROI.
Clients include:
Retail Goods (L’Oreal, Redken, Atkins, Duracell, 1800Flowers, Sally Hensen, CuddleDuds, Polartec)
SaaS Platforms (DoubleClick, MessageLabs, Health Dialog, Verisk Health)
Healthcare (Bausch + Lomb, Quest Diagnostics, Pfizer, Visiting Nurse Service of NY)
Finance (JP Morgan Chase, Citibank, Shore Bank, State Street Global Markets, FannieMae)
Real Estate (Citi Habitats, Corcoran)
Airline (Continental Airlines, United Airlines)
Publishing (Wiley, Scholastic, Science Magazine, Harvard Business Review, The Forward)
Higher Ed (Harvard Kennedy School, Dartmouth, MIT Sloan, NYU Stern, Columbia, Juilliard)
Research (Open Society Institute, Urban Institute, MDRC, Markle Foundation)
NonProfit (Make a Wish, ChildFund, Natural Resources Defense Council (NRDC), Smile Train, Guggenheim Foundation, NY Botanical Gardens, MET Opera)

Executive Producer, Digital Pulp – New York, NY (7 years)

Manage a team of 30 web producers, designers, content writers, motion designers, front-end developers and back-end programmers.
Design, develop, and launch highly-targeted campaigns that include paid advertising, email marketing, content marketing, account-based marketing, events, and more.
Implement strategies and programs to generate, qualify, and nurture leads to create a steady pipeline for the sales team.
Drive targeted marketing strategies for high-value accounts to create personalized buying experiences across all marketing channels.
Collaborate with the content team to leverage and produce content that resonates with the target audience and drives engagement.
Lead the strategy and execution of events, both virtual and in-person, to foster connections and drive leads.

Previous: Digital Pulp, Senior Web Producer (2 years); Ogilvy Interactive, Web Producer (1 year)