Strategic Digital Marketing Consultant
Award winning digital marketer and brand strategist across diverse industries with a career defined by uncovering insights and crafting high-impact multi-channel marketing programs that consistently deliver exceptional results.
Key Skills & Competencies
Surveys & Focus Groups
Customer Journey Maps
SEO + SEM
Social Media Marketing
Campaign Tracking, KPIs and ROI
Customer Relationship Management (CRM)
Content Management Systems (CMS)
Blecher Digital, Marketing Communications Consultant – NJ, FL CT (8 years)
Crafting data-driven digital marketing strategies for corporations and nonprofits, incorporating online advertising, content marketing, social media, and SEO, continually optimizing based on insights.
Collaborating with sales teams to design and implement a conversion-focused strategy, integrating lead generation, customer engagement, and personalized touchpoints.
Defining specific, measurable KPIs aligned with business goals, implementing robust tracking systems, and adapting indicators based on evolving business needs.
Fostering creativity, exploring emerging trends, and collaborating on implementing cutting-edge solutions, iterating based on feedback and performance.
Prioritizing and executing multi-channel marketing campaigns, ensuring consistent messaging and brand presence, and optimize strategies for maximum growth and ROI.
Partner + Director of Digital Strategy, Digital Pulp – New York, NY (5 years)
Managing the operations of the digital agency, making strategic decisions, pitching new business and ensuring financial success.
Create and oversee the demand generation strategy for our Fortune 25, Fortune 50 and Fortune 100 clients.
Lead, mentor, and develop high-performing marketing, creative and technology teams, fostering a culture of collaboration, innovation, and results-orientation.
Elevate client decision-making through the strategic use of data, including competitive market research, persona development, and customer journey mapping.
Clarify and redefine brand positioning, key messaging, and creative direction in response to customer insight data.
Track, measure, and analyze campaign results, leveraging insights to iterate and enhance performance against objectives.
Oversee and optimize the marketing budget, ensuring effective allocation of resources to maximize ROI.
Retail Goods (L’Oreal, Redken, Atkins, Duracell, 1800Flowers, Sally Hensen, CuddleDuds, Polartec)
SaaS Platforms (DoubleClick, MessageLabs, Health Dialog, Verisk Health)
Healthcare (Bausch + Lomb, Quest Diagnostics, Pfizer, Visiting Nurse Service of NY)
Finance (JP Morgan Chase, Citibank, Shore Bank, State Street Global Markets, FannieMae)
Real Estate (Citi Habitats, Corcoran)
Airline (Continental Airlines, United Airlines)
Publishing (Wiley, Scholastic, Science Magazine, Harvard Business Review, The Forward)
Higher Ed (Harvard Kennedy School, Dartmouth, MIT Sloan, NYU Stern, Columbia, Juilliard)
Research (Open Society Institute, Urban Institute, MDRC, Markle Foundation)
NonProfit (Make a Wish, ChildFund, Natural Resources Defense Council (NRDC), Smile Train, Guggenheim Foundation, NY Botanical Gardens, MET Opera)
Executive Producer, Digital Pulp – New York, NY (7 years)
Manage a team of 30 web producers, designers, content writers, motion designers, front-end developers and back-end programmers.
Design, develop, and launch highly-targeted campaigns that include paid advertising, email marketing, content marketing, account-based marketing, events, and more.
Implement strategies and programs to generate, qualify, and nurture leads to create a steady pipeline for the sales team.
Drive targeted marketing strategies for high-value accounts to create personalized buying experiences across all marketing channels.
Collaborate with the content team to leverage and produce content that resonates with the target audience and drives engagement.
Lead the strategy and execution of events, both virtual and in-person, to foster connections and drive leads.
Previous: Digital Pulp, Senior Web Producer (2 years); Ogilvy Interactive, Web Producer (1 year)
Service Corps of Retired Executives (SCORE) - Mentoring small business owners; teaching fundamentals of local advertising and marketing – https://www.score.org/
CODE / ART - Inspiring young girls to try coding – https://www.code-art.com/
Dog Star Rescue - Fostering dogs until they can be adopted – https://dogstarrescue.org/
New York University – B.F.A. Film & Television
The Juilliard School – 2018 Webby Award Winner, 2018 Webby - People's Voice Winner
University of Virginia – 2017 IMA Best in Class - University, 22nd Annual Communicator Awards
Citi Habitats – 2016 W3 Award, Silver - Real Estate Website
Columbia University Mailman School of Public Health – 2016 22nd Annual Communicator Awards - Website Distinction, 2015 W3 Winner, Silver, 2016 Webby Honoree - Mobile Sites & Apps
UVA: Darden School of Business – 2016 22nd Annual Communicator Awards - Website Distinction
Urban Institute – 2016 22nd Annual Communicator Awards - Website Distinction
Understood – 2015 The Webby Awards Website: Family/Family Parenting Category
PLOS: Public Library of Science – 2013 W3 Winner, Silver, 2012 IMA Winner, Best in Class
Ocean Conservancy – 2013 W3 Winner, Silver, 2012 IMA Winner, Best in Class
Dartmouth – 2013 W3 Winner, Silver
Quest Diagnostics – 2012 IMA Winner, Best in Class
SmileTrain – 2012 IMA Winner, Best in Class
NYU Stern School of Business – 2012 IMA Winner, Best in Class
Atkins Nutritionals – 2004 Forbes Best of the Web
Plow & Hearth – 2002 CatalogAge Gold iMerchant Awards
NYC2012 – 2001 Communication Arts Info Design Winner
IBM Brand – 1999 Grand Clio Interactive Award, IBM e-Culture Campaign